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Yesterday, Caldwell business and civic leaders laid out their vision to position Canyon County as one of the Northwest’s most significant wine-producing tourism regions. According to Mike Butts at the Idaho Press Tribune, "Officials made several announcements about developments in the county’s vineyard and winery region during a press conference at the Caldwell downtown gazebo in front of the newly-restored Indian Creek. "

It’s great to see the Idaho Wine Commission and Caldwell/Canyon County getting more aggressive in their approach to position Southwest Idaho’s Snake River Valley as a unique wine-growing region and leading tourist destination. This is great news for state tourism and sets the wheels in motion for the Snake River Valley wine country to become one of Idaho's next great attractions.

Drake Cooper, the most modest, creative, selfless, savvy, well-respected, real, well-rounded, winner of Most Likely to Succeed award needs a like minded account guru that can light the world on fire, cure bad diseases, save children from things, create global cooling, make peace with rivaling tribes, bring smiles and results through advertising and marketing, with particular emphasis on understanding account strategy, online and new media, AND a desire and ability to lead major accounts, who will appreciate and respect said person such that an inner peace will engulf this person to such a point that all will be good and in harmony with the universe creating personal as well as client bliss...should apply to Drake Cooper right away for the position of Account Manager, as long as said person has notable experience, drive, gumption, gallons of passion, golden references, aka –"extreme skills", in marketing strategy, leadership, account management, AND is well versed in all things that are a-changin’ in the advertising agency world, including but not limited to, social marketing, new media and account planning and is a progressive thinker, do-er, and a lover not a fighter type. Pay commensurate with desire. Don’t hesitate. Get. Going. Now. The usual benefits apply. www.drakecooper.com / hvogt@drakecooper.com

Drake Cooper has been selected as the Agency of Record for the Sun Valley Ketchum Chamber and Visitors Bureau. Our charge is to to help reestablish Sun Valley/Ketchum as a premiere, international vacation destination, which we are excited to get to work on right away.

We're honored to have been chosen as the agency for one of the most exquisite resort and vacation areas in the world. We competed against agencies from throughout the Northwest and were awarded the work by demonstrating what chamber Executive Director Carol Waller referred to as a "uniquely thoughtful campaign planning process backed by an impressive client portfolio."

One of the reasons for a rebrand, according to Waller, is to reach a new, younger demographic while continuing to connect with existing customers.

Our contract with Sun Valley Ketchum Chamber and Visitors Bureau goes into effect immediately with both parties working to come up with a targeted and integrated marketing plan to be launched later this year.

We look forward to this great, new venture.

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Drake Cooper has been working with the Idaho Travel Council since 1981. We love them. Together we put forth advertising, pr, web and other marketing materials to help encourage travelers to explore the great state of Idaho.

As we all know, there's lots of great places in the world to visit and tons of great online tourism environments. So it was an honor to hear that the primary DC/ITC site, VisitIdaho.org, was an Official Honoree at the 12th Annual Webby Awards. Some of the other top nominees were SouthAustralia.com, VisitBritain.com, Us.Holland.com, Montereyinfo.org and Furuvik.se.

Each of these sites are very cool to check out, combining engaging environments that highlight the core reasons people should visit. We particularly enjoy what Furuvik.se did--a complete user experience of the area, which, surprisingly, you don't even need to understand the language to comprehend the experience they offer. Excellent.

The Official Honoree distinction is awarded to work that scores in the top 15% of all work entered into the Webby Awards. There are nearly 10,000 entries received from all 50 states and over 60 countries.

DC Report on Magnet Creative Conf. in Chicago.
Drake Cooper affiliate agency network, Magnet Global, recently assembled at the Hard Rock in Chicago, hosting creative leaders from the Martin Agency, Cramer Kresselt, and The Concept Farm; and Drake Cooper was in attendance.

This year’s theme, ‘The Craft of Creative’ kicked-off with The Martin Agency’s Bob Meagher, enlightening Magnet agency creatives with very cool insight on his work on the Geico account. Bob shared the gorey details of shooting the ubiquitous ‘but I do have good news...’ spot series and the ‘paid celebrity interpreter’ campaigns to boot -- including some sweet backstory on shooting with Burt Bacharach, Little Richard, and managing the artistic demands of Miss Butterworth.

Next, Bill Hallgren of Cramer-Kresselt featured a case-study on launching the Rozerum sleep-aid brand on the shoulders of Abraham Lincoln, a talking beaver, and random scuba diver dude. Rozerum’s “Your Dreams Miss You” campaign is a perfect case study on how bold, weird, and oddly familiar (see title) creative truly gives clients more bang for their buck -- being outspent 2-to-1 by pharma competitors and, ultimately, netting a higher brand ranking and exceeding sales goals for Rozerum.
Our final guest slots featured Jesse Coane and Rich Browd, both affiliated with The Concept Farm in New York. One a director/editor cutting his teeth with ESPN sports and BMW motorcycle; the other a renaissance artist leading branding and merchandising for MTV, along with any other creative muse which strikes his fancy. Here, the great takeaway for those in attendance was the completely open landscape for the next generation of creatives and the many paths available to anyone with a creative itch (Browd developed his own line of women’s underwear in the 8th grade).

All in all a most excellent gathering with DC’s fellow Magnet creatives, including great discussion, the sharing of ideas, and even a little friendly competition -- where DC won one of three awards for our new Northstar Cycle Courier campaign. Our thanks to Magnet for providing such a cool and stimulating forum for creatives. Looking forward to next year.