Drake Cooper is a marketing services agency.
We believe strategic insight and creative excellence can lead to economic reward for our clients. Our goal is to create engaging, results-driven brand experiences in the most-effective medium available, digital & beyond.
RECENT POSTS
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Building Trust on Social Media
Mashable published a great read, titled "The Science of Building Trust with Social Media."Just last night, I was conversing with an individual who believes that all communication that occurs via social media is 'empty.' Said individual also believes that tomorrow's Facebook will be yesterday's MySpace. While I agree on the latter point, I disagree on the former.Facebook will either evolve or some
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Sometimes consumers just want "Assurance"
Take a guess at who was Ad Age's marketer of the year in 2009 and I bet the first thing that comes to your mind are sexy brands like Coke, Pepsi, Nike, Budweiser, etc. How shocked would you be to hear that it was Hyundai with their Assurance Program they rolled out in 2009? You know the one with Jeff Bridges (now Academy Award Winning Jeff Bridges) doing the voice over telling you that if you buy
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Creativity vs. Metrics - Why the Versus?
I read this AdAge article, titled "Why Metrics Are Killing Creativity in Advertising" last week and have been thinking about it ever since.This article brings up the dilemma that mimics the old "chicken or the egg" conundrum in the advertising/creative/marketing industry - what do campaigns need most: creativity or metrics-driven strategy?The author, Mr. Patrick Sarkissian, makes his own analogy,
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