Drake Cooper is a marketing services agency.
We believe strategic insight and creative excellence can lead to economic reward for our clients. Our goal is to create engaging, results-driven brand experiences in the most-effective medium available, digital & beyond.
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image via Deloitte just released their 6th State of the Media Democracy. The survey of 2,000 people (ages 14 – 75) focused primarily on the proliferation of devices: smartphones, tablets and DVRs. If you’re in need of up-to-date numbers the study is another good example about how access to content is increasing American media consumption. Of [...]
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With this flighty temptress we call Mother Nature up to her unpredictable tricks this year, Bogus Basin (and many ski resorts) has had a rough beginning to their winter season. For those of us who live in the Boise Valley, Bogus is our mountain. It’s the place we go after work to get in a [...]
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The outdoor retail space is competitive. Separating yourself from other outdoor brands and differentiating your products or service is not an easy task. For the past decade, marketers have turned to green initiatives to stamp their brands with the Healthy Planet seal of approval. Patagonia has started a new kind of green initiative—Buy Less. In [...]
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