Idaho Lottery Feeling Lucky?

When someone experiences a stroke of luck, people like to say—you should play the lottery. The Idaho Lottery and Drake Cooper took this familiar adage and turned it into a successful advertising campaign that features everyday scenarios, where someone's bad luck actually turns out to be pretty lucky. The campaign is entertaining, relevant to the target audience, and it honestly portrays the Idaho Lottery as a game of chance. It doesn't promise you'll win if you play—but you might just get lucky!