One of the nation’s smallest states in population, but 6th largest in size, Idaho has an abundance of natural beauty and a wide array of outdoor pursuits making it one of the country’s most scenic states. Idaho is the outdoor experience. But how do you market that when most are not even sure where I...
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We introduced the Idaho Lottery brand in 1989 with the launch of its first game and over our 20-year tenure as agency of record, we’re proud to say the Idaho Lottery returned $402.3 million in dividends to Idaho Public Schools and the Permanent Building Fund. During our tenure we created the iconi...
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Since 1992, CBH Homes has built over 10,000 homes. As number one in their category, they offer the largest selection of new homes in Idaho. CBH embodies the joy of new home ownership. The key word there is “new.” It’s important that potential homebuyers don’t overlook the excitement of owning a n...
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When 44° North Vodka approached us for branding, marketing, and digital work, we quickly realized this brand raised more questions than answers. Questions like “What is Idaho about?” And even, “What is America all about?” Part of the reason was 44° North Vodka’s origin as an independent, craft vodka...
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A look around the jewelry category made it clear that there was an opportunity for a jeweler to really capture and embrace the idea of “authentic moments of love.” When it came time for us to rebrand Jensen Jewelers, this insight meant giving a classic brand a 52-year tune up by ditching the gaudy g...
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When Microsoft launched Office 2010, they wanted to devise an innovative way to show new functionality and entice trial of the Office 2010 product within Microsoft’s social channels. To engage people with the new Microsoft Office Suite and tie into their global advertising campaign “Make it Great”...
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Big Bear Lake is Southern California’s only true four-season mountain resort with fishing and water sports in the summer and two full-service ski resorts in the winter. The 200-member Resort Association, consisting of lodges, hotels, ski resorts, marinas and restaurants, enlisted us to help ramp up ...
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It turns out that when marketing dairy products there’s a lot to say. Milk, cheese and yogurt each have important health benefits, they’re part of a complete diet, and they’re each incredibly tasty. Working alongside the United Dairymen of Idaho, we created a collection of marketing efforts that spe...
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