More adults come into contact with broadcast radio than the Internet, according to aNielsen analysis of a Council for Research Excellence (CRE) study.

The CRE physically watched consumers throughout the day to see how they consume media. Unsurprisingly, people see live television the most. It reaches 95% of adults. After that it's radio at 77%, the Web at 64%, newspapers at 35%, and magazines at 27%.

The radio versus Internet thing is a bit surprising till you remember radio can play passively in the background in cars and offices. The Internet is something you have to actively seek. Read >

Labels: Media

Miss Gibson, if you please, our Director of Media and Research has recently passed her Google Adwords Certification!


So what does this mean? It means that not only is Robbin a whiz at taking brutal exams (it is rumored that she participated in Exam Gauntlet XVI where she took fourteen back to back exams in a twenty-four hour period, pausing only to devour Powerbars and swig Rockstar energy drinks, and passed every exam with a 92% or better. For fun. No kidding) but she now has a full and developed understanding of how to better create, enhance and position our clients' websites and advertising to ensure maximum exposure and optimization on Google, Yahoo, Bing and just about any other search engine you can name.

We're so proud of her!
Just another delicious dish served up from your friends at Drake Cooper.

Labels: Media, Web

Influx drew my attention to Nokia's new Point & Find (beta) that more closely links in-market print efforts with the mobile web. The video below articulates it best.



Along these lines, there's been an increasing use of QR Codes on products and ads, which is another way of linking the physical world to the mobile web.

More popular in Japan and parts of Europe than in the US, QR Codes will gain steam here as increased consumer demand pulls device makers to include cameras and easy web browsing capabilities on all phones. But Ralph Lauren, among others, have already started including QR Codes on their ads:


What does it all mean?

With every day that passes the web is simply linking up tighter and tighter to the physical world. And the best description I've found so far of where this road probably leads is articulated here.

Labels: Media, mobile, mobile web, Nokia, QR Codes

As posted on mashable.com by Stuart Foster.

Community manager is the new it position in social media. To establish hardcore communities of evangelists around your brand, you need to have one. However, what makes up a successful community manager? Read here.

Community manager or not, this is good advice/guidance to consider.

Labels: Media

The Chart of the day from Silicon Alley Insider.

The growth of Internet advertising through the medium's first 14 years obliterates the growth of advertising for cable and broadcast television over their first 14 years. Here's a revenue comparison in current inflation-adjusted dollars.

Related articles by Zemanta

• BusinessInsider.com: 27 publishers look at advertising banner alternatives (blogs.journalism.co.uk)
• Comcast OnDemand Goes Online (technologizer.com)

Labels: Advertising, Media, mobile web, Online advertising, Silicon Alley Insider

Image via Wikipedia

Found this story from the Financial Times very interesting. How one Facebook fan page for Coke has grown to 3.3 million fans, second only to Obama's page, and how Coke is dealing with social media. Worth a read.

Check it out HERE.

Related articles by Zemanta

• Obama vs Coke on Facebook for #1 Fan Page. (benbarren.com)
• New Coke Vending Machines Will Offer Video and Sound (shoppingblog.com)
• Ypulse Essentials: A Gossip Girl Goes Guerilla, YouTube Cracks Down On Copyright, Tuition Hike Causes Concern (ypulse.com)
• Brands too late to jump on the Twitter bandwagon (theredrocket.co.uk)

Labels: Facebook, Media, Social media

Congress voted yesterday to delay the DTV switch until June 12th. This will become official once President Obama signs the bill. Only time will tell if another 4 months will be enough for people to be prepared or if officials will call for another delay.

Labels: Advertising, Media