Addressing the troubling rise of what’s being referred to as “nature deficit disorder” is the driving force behind a new initiative that deems 2009 “Be Outside – Idaho Children in Nature” year. More than 100 state and federal agencies are partnering with educators, health care professionals and private entities to help raise awareness about the importance of children establishing a meaningful and lasting bond with the great outdoors.

In support of this initiative, Drake Cooper worked with Idaho’s Department of Parks and Recreation to design a website encouraging nature-deficient youth to go outside and play. The website, designed by Justin Yonk of Drake Cooper, includes 101 ideas for ways to play outside, the latest news and events happening outside in Idaho, information on how to get involved with the initiative, Idaho maps featuring destinations and attractions and plenty of other goodies.


Check out the site here: http://www.visitidaho.org/children-in-nature/.

Then get offline and get outside!

Labels: interactive, nature, parks and recreation, travel and tourism, Web, website launch

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Check out this interesting article from the Economist on where online spending will go in the downturn. Yes, the Economist. Find it HERE.

Excerpt:

...All this makes spending on advertising much less speculative, so that it starts to be treated instead as a cost of sales. This is one reason why online advertising should suffer less than other sorts. This week eMarketer, a market-research firm, predicted that online-advertising spending in America, which makes up about half the global total, will increase by 8.9% in 2009, rather than the 14.5% it had forecast in August. The firm thinks search advertising will grow by 14.9% and rich-media ads by 7.5%, whereas display ads will grow by 6.6%. In short, online advertising will continue to expand in the recession—just not as quickly as previously expected.

Online marketing increasingly aims for awareness, consideration, preference and loyalty all at once. Mr Rothenberg gives the example of a rich-media ad for Kraft, a food company, in which a yummy image raises brand awareness, a click reveals a recipe that increases consideration, another click provides coupons and yet another click initiates a game that can be shared with friends.
Marketing managers can therefore defend their online budgets as being both above and below the line.

Worth a read.

-jamie

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