Drake Cooper

Tuesday, January 26, 2010

20 Things Already Known About the Apple Tablet

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Thursday, May 7, 2009

Smart Grid technology comes to Idaho




The Idaho Environmental Forum had a great discussion this week about Smart Grid technology. Some of this work already is under way in Idaho, I was pleased to hear.

John Gardner, Associate Vice President for Energy Research, Policy and Campus Sustainability at Boise State University, kicked things off with excellent basic education about Smart Grid, and then Dave Angell from Idaho Power showed some of the smart meter technology that Idaho Power is dabbling with in residential markets.

Smart Grid is a relatively new term that refers to the intersection of computerized information technology with our electric transmission grid.

Gardner showed us this cool graphic explaining how electric power is typically generated and distributed to all of us earthlings. We get power from many sources such as coal plants, hydroelectric dams and renewable sources. John's graphic showed a water faucet pouring electricity onto a countertop, and then it spilled off into the distribution network from there.

John's point is that our electrical distribution grid wastes a lot of electricity because it was built a long time ago -- well before we had the kind of computer technology we have today. Our production plants crank out a lot of power, and sometimes they're cranking out tons of power when we need it the least, like when the rivers are peaking and producing lots of electricity, when there is very little demand.

Expert predict that by making our electric grid "smarter," we could save $46 billion to $117 billion in the next 20 years on a national basis.

The Idaho Power Co. is installing smart meters in residential households. The technology allows people at IPC to track in much more detail how much electricity people are using, and they can do it remotely from a computer. The advanced meters will allow them to experiment with time-of-day pricing (more expensive electricity at peak hours). It's unclear whether that will lead to less energy used or not.

John also noted that Marcia Franklin from Idaho Public TV once asked him, "Can I have a meter that shows me where my electricity comes from?" He wondered out loud if people knew where their electricity came from ... would they take extra measures to use less?

There's much more to come from Smart Grid discussions. It's cool to see that Idaho has a start on this much-needed initiative, and hopefully we'll see more action to use our electric power more efficiently, which will reduce the need for new power sources, and ultimately, save all of us money and preserve the environment.

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Friday, January 9, 2009

Be on the lookout for phony prompts to log on


eWeek reporter and Security Watch blogger, Matt Hines, warns that "social networking sites are seeing a significant increase in attacks aimed at their users, primarily those seeking to lure people to fake log-in pages made to resemble the sites, through which the bad guys attempt to phish legitimate credentials to carry out future campaigns."

See the entire post here:

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Thursday, January 31, 2008

Goin' National


Drake Cooper PR is nationwide. Recently contracted by Keynetics, one of Idaho’s largest technology companies, the agency’s PR team just completed the launch of a new product named Kount - a cutting-edge online fraud prevention tool targeted at F100 retailers. The PR plan included media relations, industry analyst briefings, social networking, and participation in the National Retail Federation Expo held last month in New York. Focusing on top-tier media and major analyst firms, the campaign resulted in maximum visibility among internet retailers, money transfer agents and financial service providers. The team is now working on a six-month post launch plan.

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Tuesday, November 20, 2007

Fresh Clients

Es/drake has added CBH Homes and Dell to its current client roster.

The agency’s work for CBH Homes will extend beyond TV, radio and print, to include web marketing, PR, employee communication, event marketing, and customer relationship marketing. Work started quickly, as the agency supported CBH Homes with marketing and media relations for the Extreme Makeover: Home Edition build of the Stockdale home in Middleton, Idaho.

"After our recent name change from Corey Barton Homes to CBH Homes, we were looking to expand the branding opportunities within the building community,” said Holly Haener, director of sales and marketing. “When we started looking for an agency that could handle the amount of work we do, we thought we might have to go out of state, but after a few meetings with es/drake we realized that wouldn’t be necessary."

The second new client, Dell, has called on the agency to do public relations work for the corporation’s Twin Falls call center. The Dell Twin Falls center has more than 700 employees. The es/drake PR team will support the center with community, government and media relations, and internal communications.

Es/drake is ecstatic to have these opportunities and new challenges.

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