Drake Cooper | Blog, Campaign Planning, Pacific Northwest

Tuesday, April 14, 2009

Internet Advertising Growth

The Chart of the day from Silicon Alley Insider.

The growth of Internet advertising through the medium's first 14 years obliterates the growth of advertising for cable and broadcast television over their first 14 years. Here's a revenue comparison in current inflation-adjusted dollars.

Labels: Advertising, Media, mobile web, Online advertising, Silicon Alley Insider

#posted by Jamie@ 4:00 PM 0 Comments

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Wednesday, December 3, 2008

Not Ye Olde Banners

Image via Wikipedia

Check out this interesting article from the Economist on where online spending will go in the downturn. Yes, the Economist. Find it HERE.

Excerpt:

...All this makes spending on advertising much less speculative, so that it starts to be treated instead as a cost of sales. This is one reason why online advertising should suffer less than other sorts. This week eMarketer, a market-research firm, predicted that online-advertising spending in America, which makes up about half the global total, will increase by 8.9% in 2009, rather than the 14.5% it had forecast in August. The firm thinks search advertising will grow by 14.9% and rich-media ads by 7.5%, whereas display ads will grow by 6.6%. In short, online advertising will continue to expand in the recession—just not as quickly as previously expected.

Online marketing increasingly aims for awareness, consideration, preference and loyalty all at once. Mr Rothenberg gives the example of a rich-media ad for Kraft, a food company, in which a yummy image raises brand awareness, a click reveals a recipe that increases consideration, another click provides coupons and yet another click initiates a game that can be shared with friends.
Marketing managers can therefore defend their online budgets as being both above and below the line.

Worth a read.

-jamie