Drake Cooper

Friday, April 24, 2009

Drake Cooper wins 20 Rockies, on its way to National ADDY Awards with five


Drake Cooper walked (ok, we skipped) away from the Idaho Advertising Federation annual Rockies Awards with nine Gold Rockies, ten Silver and the prestigious Best of Show award. We share these awards with our clients The United Dairymen of Idaho, Idaho Lottery, Jensen Jewelers, CBH Homes and the Idaho Division of Tourism.
As is custom, the nine Gold Rockies and Best of Show award were submitted to the American Advertising Federation Regional ADDY Awards. Of those 10 submissions, Drake Cooper received five Silver ADDY Awards and five Gold. The Golds now continue to the National ADDY Awards, to be held May 8-9 in Washington D.C. Please keep your fingers crossed for us!

To view and/or comment on Drake Cooper’s award-winning work, please see our Facebook page located here.

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Thursday, April 23, 2009

Facebook Pages Become the Newest Ad Platform

From mashable.com today by Adam Ostrow:

"Considering that Facebook applications already monetize heavily through advertising, this news isn’t surprising, but it’s significant nonetheless. A Facebook Page – specifically that of celeb magazine US Weekly – has sold a sponsorship to State Farm..."

This is interesting and certainly a breakthrough. Read the full story here:






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Wednesday, April 22, 2009

Boise needs a Streetcar to create a more "walkable" urban core


Christopher Leinberger, a land use strategist from the Brookings Institution who champions the cause of pedestrian-friendly urban environments across America, really likes Boise.

Leinberger told a crowd of several hundred Boiseans at the Boise DBA's State of Downtown annual meeting this morning that Boise is on the right track in developing a vibrant downtown core. He also said “you’ve gotta have rail transit” to take downtown Boise to the next level.

As many people know, the Capital City Development Corporation and the Boise Mayor’s office are studying the feasibility of building a streetcar system in the downtown core. Drake Cooper is assisting with this project. In his brief remarks, Mayor David Bieter said, “It’s time in the next year to push (the streetcar project) over the finish line and move ahead.”

Leinberger pointed out that the new trend across America is to build “walkable urban” environments, in stark contrast to the “driveable suburban” craze.

Boise’s got a head start in creating a walkable urban zone because city leaders have planned it that way for some time. The streetcar project would further enhance downtown by removing the need for driving downtown, saving on the need for more parking garages and freeing up vacant land for business development.

The average American citizen spends $8,600 a year to operate and maintain one car, he said. Many Boise residents could eliminate one of the cars in the family fleet if a streetcar system is built.

Walkable urban environments add tremendous value to the tax base and resale values. Leinberger encouraged Boise to continue doing good things, focus on building more residential development downtown for “dinks” and retirees, try to raise more money for downtown investment, and try to grow the downtown area toward Boise State.

“You have the opportunity to create a transformable place,” he said.

At Drake Cooper, we’re all for it.

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Tuesday, April 21, 2009

Gilt Groupe















A few days ago I received a package from a company called Gilt Groupe. They are an online store that peddles brand name fashion apparel at discount prices. Every week they have sales from name brand designers and you're notified by E-mail of what brands will be having sales that week as well as the day and time the sale starts.

The reason I feel compelled to post this is I purchased a T-shirt form this site that arrived two days later! I recently made a purchase on Zappos and even though they tout themselves as giving free shipping and consistently upgrading packages to over night...I still haven't received my shoes! This was actually the fastest I've ever received anything when ordering online and I wasn't expecting such quickness especially over a shirt. I was even more excited when I opened what looked to be a normal shipping box to find that they had printed on the inside of the box as well as used tissue paper and a foiled thank you card. I wish every company realized that it's all in the details. I'll be purchasing from this company many more times in the future. Check them out if you'd like at www.gilt.com

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Thursday, April 16, 2009

Social Media Job Title of the Month: Community Manager

As posted on mashable.com by Stuart Foster.

Community manager is the new it position in social media. To establish hardcore communities of evangelists around your brand, you need to have one. However, what makes up a successful community manager? Read here.

Community manager or not, this is good advice/guidance to consider.

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Tuesday, April 14, 2009

Internet Advertising Growth


The Chart of the day from Silicon Alley Insider.

The growth of Internet advertising through the medium's first 14 years obliterates the growth of advertising for cable and broadcast television over their first 14 years. Here's a revenue comparison in current inflation-adjusted dollars.



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Monday, April 13, 2009

CBH seeks 20 uber-chic sales people


If you've been looking for a cool new job opportunity in the Boise Valley, you won't want to miss the speed-dating job fair being held by CBH Homes on Thursday from 4-8 p.m. at CBH headquarters in Meridian. They're looking for 20 hard-working, uber-chic, fabulous sales associates.

CBH is the No. 1 homebuilder in Idaho. They're also a very innovative and creative company that knows how to sell homes under any circumstance. Successful applicants will earn up to $50,000 a year, depending on experience.

Always one to employ creative concepts, CBH is going to use a speed-dating type of format at the job fair. Applicants will need to be on their toes.

CBH also is hiring two loan officers. None of the applicants for the sales positions need to have a real estate license. CBH will train everyone who is hired.

Job applicants are encouraged to bring something with them to the job fair that symbolizes “home,” and go through a series of interview stations where they will present a resume, take a CBH quiz, engage in an one-on-one interview, discuss their personal motivations and inspirations in life, and more.

Starting on May 1, CBH Homes will be expanding its service hours at the valley’s five Square One Centers to 9 a.m.-8 p.m. daily, seven days a week, to accommodate Idahoans’ busy schedules and enhance convenience. That’s one reason they’re hiring more people. Another reason is that “it’s an amazing time to buy – with incredibly low interest rates, great home loan packages available, an $8,000 tax credit for first-time buyers and many attractive homes available at very competitive prices,” said Ronda Conger, CBH Vice President.

“Come show us why you’re the right person to join our team,” she said. “With more than 15,000 people out of work in Ada and Canyon counties right now, we are expecting to meet some great people who are ready to hit the ground running.”

Despite the sluggish economy, CBH is continuing to build new homes ranging in price from $89,990 to the low $200,000 range in 45 communities throughout the Treasure Valley. With its expanded staff, CBH is gearing up for a strong summer season, which indicates at least one real estate company is anticipating that the economy is turning the corner towards improvement in the Treasure Valley.

The job fair will be held at CBH headquarters, 1977 E. Overland Rd., Meridian, ID 83642 – 6609. For more information, please call Ronda Conger, 208-288-5560.

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Wednesday, April 8, 2009

Facebook Puts Fizz in Coke

Coca-ColaImage via Wikipedia

Found this story from the Financial Times very interesting. How one Facebook fan page for Coke has grown to 3.3 million fans, second only to Obama's page, and how Coke is dealing with social media. Worth a read.

Check it out HERE.



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