Tuesday, January 27, 2009
Sometimes it's found in the places least expected
Image by Getty Images via DaylifeMy favorite website experience of 2008 is....believe it or not, the newly updated Wall Street Journal - www.wsj.com. Last year the site got a major overhaul, which it badly needed. In fact, tracking the older versions of the Wall Street Journal's online experience shows how the world wide web has matured and how we all want (demand?) to get our information. At first they barely had a web experience. Then once they did, they required a subscription to get to anything worthwhile. Other papers moved ahead of them providing the full content of their papers online. And then so did everyone one else in the news business. With print waning I wondered if the old school, yet still relevant, WSJ would just eventually fade away into its place in history.But, like most times, I was wrong. At last, in 2008 the WSJ jumped head first into the online game and leapfrogged many other news sources with their new site, reigning in 34 million readers a month, 2.2 million a day. For comparative purposes the print circulation is 1.876 million and largely comprised of US readers. How have they excelled online? Lots of ways, but for starters: it is easy to navigate, it is esthetically pleasing (to me), ads are tastefully done and presented in a very professional way. There is a massive amount of information, but the navigation is very manageable. It loads quickly. It provides video, audio and basically covers a topic from many angles including reader comments. I love that, in some cases, writers are adding video blogs about their stories. When I read something I want to pass along it is easy to post a story to Facebook or any other social tool. It is kept current throughout the day. And mostly it really comes off being a very "high end" site, for lack of a better word, which I am going to speculate resonates well with their target audience (typically well employed males 45 to 55 years of age). Of course the content itself is critical to the equation too, but beyond that, the presentation, usability and navigability is the best out there for a news source according to me.
I am impressed an old-line newspaper like this could advance their digital game so far, so quickly. I think they are leading the pack, and I think it is worth checking out for business news if you haven't already.
So the next question is: did Rupert Murdoch drive this? If he is going after the New York Times, as he has stated, this may be a good way to get there.
-jamie
Labels: Newspaper, Wall Street Journal, Web
Monday, January 26, 2009
"Say Cheese!"
Be on the lookout for some seriously cheesy television spots Drake Cooper recently developed for our client The United Dairymen of Idaho. All five of the fifteen second spots began running last week and are part of an integrated campaign for cheese. The spots are very short and simple but at the same time "hero" cheese while positioning it as a healthy snack alternative. Each block of cheese in the five spots was painstakingly hand carved to perfection and the film and animation effects were handled by North by Northwest Productions right here in Boise. Check out the rest of the spots on YouTube and remember if you need a healthy tasty snack "Say Cheese!"

Labels: creativity, food and beverage
Sunday, January 25, 2009
Hyundai - A Marketing Program for 2009
Image by MSVG via FlickrNow THIS is creative marketing we can all learn from! Hyandai, the auto maker that purports to have come up with America's most creative warranty a decade ago, which still may be the industry's best at 100,000 miles or ten years, has now upped their game for the current economy offering the following:A decade ago Hyundai pioneered America's best warranty to show you the faith we have in our cars, Today, in addition to our warranty we're introducing Hyundai Assurance, to show you the faith we have in you. Right now, buy or lease a new Hyundai, and if in the next year you lose your income* we'll let you return it. That's the Hyundai Assurance.
*And the fine print is even great. Ironicallly, it's not a bunch of legal-ease and states:
Involuntary unemployment
Physical disability
Loss of driver's license due to physical imparment
International employment transfer
Self employed personal bankruptcy
Accidental death
I am sure the legal ramifications are there when you sign up, but to keep them away from the markting is smart and bold. In total there are several great lessons to think about here as marketers. Of course the first is to be creative with the offer. This sells itself. Secondly, I love the tone and the way it makes me as the consumer feel. I have not seen any ads, just the web site, but it is clean and simple. And, as they state, It DOES give me confidence. As we all know consumer confidence is the key to selling right now. Third, the wording is so crisp and straight forward that committees and legal meetings must have been managed well so the copy could SELL. Congratulations to the Hyundai marketing team. Nicely done.
This is the best I have seen in the first few weeks in 2009. You?
Labels: creativity, Hyundai Assurance, Marketing, Warranty
Saturday, January 17, 2009
New Pew Internet Research on Adults and Social Network Websites
Image via CrunchBaseThis week, the Pew Research Center's Internet & American Life Project
released a new data memo titled Adults and Social Network Websites that
looks at how adults use sites like Facebook, LinkedIn and MySpace. Among
the main findings of the report:
The share of adult internet users who have a profile on an online social
network site has more than quadrupled in the past four years -- from 8%
in 2005 to 35% now, according to the Pew Internet & American Life
Project's December 2008 tracking survey.
While media coverage and policy attention focus heavily on how children
and young adults use social network sites, adults still make up the bulk
of the users of these websites. Adults make up a larger portion of the
US population than teens, which is why the 35% number represents a
larger number of users than the 65% of online teens who also use online
social networks.
Still, younger online adults are much more likely than their older
counterparts to use social networks, with 75% of adults 18-24 using
these networks, compared to just 7% of adults 65 and older. At its core,
use of online social networks is still a phenomenon of the young.
Overall, personal use of social networks seems to be more prevalent than
professional use of networks, both in the orientation of the networks
that adults choose to use as well as the reasons they give for using the
applications. Most adults, like teens, are using online social networks
to connect with people they already know.
When users do use social networks for professional and personal reasons,
they will often maintain multiple profiles, generally on different
sites.
Most, but not all adult social network users are privacy conscious; 60%
of adult social network users restrict access to their profiles so that
only their friends can see it, and 58% of adult social network users
restrict access to certain content within their profile.
For the full report please visit:
http://www.pewinternet.org/PPF/r/272/report_display.asp
Labels: Facebook, LinkedIn, MySpace, Pew Research Center, Social network, Web
Wednesday, January 14, 2009
PR guru Joanne Taylor to lead Idaho's PRSA
As reported in the Idaho Statesman this week. Congratulations Joanne!
Idaho's chapter of the Public Relations Society of America has announced its slate of officers for 2009. The chapter will be led by president Joanne Taylor, director of public relations and social media strategy at Drake Cooper, a Boise-based marketing communications agency. Taylor has more than 20 years of experience in public relations management, having led PR efforts for three publicly traded companies and several clients at Drake Cooper. She has served on the PRSA Idaho Board of Directors since 2005 and is an adjunct professor at Boise State University.
Here's a link to the story in the Statesman.
You can also find Joanne on Twitter and befriend her on Facebook.
Idaho's chapter of the Public Relations Society of America has announced its slate of officers for 2009. The chapter will be led by president Joanne Taylor, director of public relations and social media strategy at Drake Cooper, a Boise-based marketing communications agency. Taylor has more than 20 years of experience in public relations management, having led PR efforts for three publicly traded companies and several clients at Drake Cooper. She has served on the PRSA Idaho Board of Directors since 2005 and is an adjunct professor at Boise State University.
Here's a link to the story in the Statesman.
You can also find Joanne on Twitter and befriend her on Facebook.
Labels: Drake Cooper employees, Drake Cooper PR, Joanne Taylor, PRSA, Public Relations
Tuesday, January 13, 2009
Boise designer recognized for turning old materials into cool, new things
Boise Idaho's Christophe Guigon was featured a few nights ago on FOX 12 News for his innovative and creative use of used materials. Basically, he makes really cool things out of non-biodegradable materials that would otherwise end up in the landfill. Several pieces Christophe has made adorn Drake Cooper, including two conference tables, cubicle dividers, wall dividers, art displays, and a kitchen table made of our old es/drake sign. So if you have some old stuff lying around and want some new stuff, give Christophe a shout. For the complete FOX 12 story, view the video below.

Labels: pacific northwest lifestyle
Monday, January 12, 2009
NW Energy Innovation Summit inspires discussion on alternative energy development

When Amory Lovins penned the ground-breaking book Soft Energy Paths many years ago, I figured it would be a while before America’s commitment to finite energy sources such as oil and gas, coal and nuclear would wane. Someday, I figured, the powers that be and the marketplace would gravitate toward alternative and renewable energy.
But I had no idea it would take sooooooooooooooooooooooooooooooooooooo long.
Finally, after Americans got soaked by the big oil companies last summer when Exxon Mobil and others made record profits from $4-per-gallon gasoline, people are starting to look at alternative energy sources in a new and big way, not to mention hybrid and electric cars.
Idaho has embraced a goal of becoming 25 percent energy independent by 2025, more large-scale renewable energy projects are pending in this state than ever before, and Idaho Power Co.’s big push in the future is to save energy through improved energy-efficient building practices, tighter insulation and conservation. Idaho ranks No. 5 in the nation in terms of renewable energy development potential.
It is against this backdrop that Boise entrepreneur Mark Rivers organized the Northwest Energy Innovation Summit, which began today in Boise. Mr. Rivers has lined up a bevy of Idaho, regional and national authorities, including Woodrow Clark II, Senior Fellow at the Milken Institute and co-recipient of the Nobel Peace Prize (2007) on climate change, Bill Jayne, regional director of GE Power and Water, Dr. David Hill, deputy director of INL and Catherine Wolfram, co-executive director of the Center for Energy and Environmental Innovation at Cal-Berkeley. The list goes on.
In some respects, Idaho has been on the forefront of alternative energy development given its history. Arco was the first U.S. city powered by atomic power, Idaho Power developed its power base on our mighty Snake River with scores of hydroelectric power projects, and INL continues to be a key national R&D lab for tech transfer projects. Idaho is No. 1 in the nation for patents filed per capita – our thirst for business innovation continues to be strong.
Some key ingredients moving forward will be whether the Idaho Legislature, the Obama administration and Congress provide new financial incentives for alternative energy development. Clearly, we need political leadership on this issue and a host of financial incentives for the private sector to jump in with both feet.
We also need to do a much better job of publicizing the alternative/renewable energy projects that already have been developed, and sharing this information with the general public and business community. This is an area where Drake Cooper expects to leverage its skill set to assist in what could become a major area of economic growth in Idaho and the Northwest. One speaker said we are poised on the edge of the "Third Industrial Revolution."
Thanks to Mark Rivers for getting the ball rolling. Let’s hope that the produces a great buzz and human energy to get this movement going in a big way in Idaho. - Steve Stuebner
But I had no idea it would take sooooooooooooooooooooooooooooooooooooo long.
Finally, after Americans got soaked by the big oil companies last summer when Exxon Mobil and others made record profits from $4-per-gallon gasoline, people are starting to look at alternative energy sources in a new and big way, not to mention hybrid and electric cars.
Idaho has embraced a goal of becoming 25 percent energy independent by 2025, more large-scale renewable energy projects are pending in this state than ever before, and Idaho Power Co.’s big push in the future is to save energy through improved energy-efficient building practices, tighter insulation and conservation. Idaho ranks No. 5 in the nation in terms of renewable energy development potential.
It is against this backdrop that Boise entrepreneur Mark Rivers organized the Northwest Energy Innovation Summit, which began today in Boise. Mr. Rivers has lined up a bevy of Idaho, regional and national authorities, including Woodrow Clark II, Senior Fellow at the Milken Institute and co-recipient of the Nobel Peace Prize (2007) on climate change, Bill Jayne, regional director of GE Power and Water, Dr. David Hill, deputy director of INL and Catherine Wolfram, co-executive director of the Center for Energy and Environmental Innovation at Cal-Berkeley. The list goes on.
In some respects, Idaho has been on the forefront of alternative energy development given its history. Arco was the first U.S. city powered by atomic power, Idaho Power developed its power base on our mighty Snake River with scores of hydroelectric power projects, and INL continues to be a key national R&D lab for tech transfer projects. Idaho is No. 1 in the nation for patents filed per capita – our thirst for business innovation continues to be strong.
Some key ingredients moving forward will be whether the Idaho Legislature, the Obama administration and Congress provide new financial incentives for alternative energy development. Clearly, we need political leadership on this issue and a host of financial incentives for the private sector to jump in with both feet.
We also need to do a much better job of publicizing the alternative/renewable energy projects that already have been developed, and sharing this information with the general public and business community. This is an area where Drake Cooper expects to leverage its skill set to assist in what could become a major area of economic growth in Idaho and the Northwest. One speaker said we are poised on the edge of the "Third Industrial Revolution."
Thanks to Mark Rivers for getting the ball rolling. Let’s hope that the produces a great buzz and human energy to get this movement going in a big way in Idaho. - Steve Stuebner
Labels: alternative energy, Boise, Drake Cooper, innovation, renewable energy
Friday, January 9, 2009
Be on the lookout for phony prompts to log on

eWeek reporter and Security Watch blogger, Matt Hines, warns that "social networking sites are seeing a significant increase in attacks aimed at their users, primarily those seeking to lure people to fake log-in pages made to resemble the sites, through which the bad guys attempt to phish legitimate credentials to carry out future campaigns."
Labels: tech
Thursday, January 8, 2009
Facebook and MySpace Ages
I follow Matt Dickman on Twitter. He has a solid understanding of marketing technology and coming trends and is an interesting blogger. Matt is Vice President, Digital Marketing at Fleishman-Hillard in Cleveland.
Here is a recent post on Matt's blog Techno Marketer, about the ages of users on Facebook and MySpace that is worth checking out. Facebook is reaching critical mass in the US, overtaking MySpace in the 36-45 age range. Facebook's over 40 growth is still booming at 24% although their growth in the under under 30 age group has become stagnant. MySpace still dominates the high school and college crowd.
Follow Matt on Twitter at @MattDickman.
-jamie
Here is a recent post on Matt's blog Techno Marketer, about the ages of users on Facebook and MySpace that is worth checking out. Facebook is reaching critical mass in the US, overtaking MySpace in the 36-45 age range. Facebook's over 40 growth is still booming at 24% although their growth in the under under 30 age group has become stagnant. MySpace still dominates the high school and college crowd.
Follow Matt on Twitter at @MattDickman.
-jamie
Labels: Cleveland Ohio, Facebook, Fleishman-Hillard, mobile web, MySpace, Online Communities, Social network, Twitter, Web
Learning Lab Dreams Big with Drake Cooper
The Learning Lab, a literacy and basic skills center for adults and families in the Treasure Valley, has been selected as the first recipient of the Drake Cooper Dream Big Program. The new annual program bequests a local non-profit with Drake Cooper services including brand development, marketing and public relations for the selected organization.
Learning Lab’s objective is to strengthen today’s community and workforce through training and education. Their students receive instruction in basic skills including mathematics, reading, writing, spelling and GED preparation. Learning Lab provides classes for adult basic skills, family literacy for adults and their children, ages 2 months to 6 years old, and English Language Learners.
“We are very excited to be working with Learning Lab this year,” said Jamie Cooper, Drake Cooper CEO. “Often times poor literacy skills contribute to generational poverty and social problems like crime and juvenile delinquency. Through our partnership with the Learning Lab in 2009, our goal is to enhance awareness of this important organization and ultimately to increase literacy in our community.”
From its conception in 1991, Learning Lab has been a leading force in the fight against illiteracy, and there has always been a waiting list for services. Learning Lab has a staff of 13, mostly part time teachers, and nearly 80 volunteer tutors. If you’d like to volunteer your time, or to make a charitable contribution, please contact Ann Heilman at (208) 344-1335.
About Learning Lab
As the Treasure Valley’s leading nonprofit family literacy and basic skills center, the Learning Lab creates opportunities through education and fulfills its mission of enhancing the literacy skills of undereducated families and adults. Since 1991, the Learning Lab has served hundreds of families from Boise and surrounding communities, helping them achieve their dreams of breaking the generational cycle of illiteracy and leaving poverty behind. All Learning Lab students bring the positive impacts of their increased literacy with them into their families, their jobs, and our community. For more information, please visit www.learninglabinc.org
Learning Lab’s objective is to strengthen today’s community and workforce through training and education. Their students receive instruction in basic skills including mathematics, reading, writing, spelling and GED preparation. Learning Lab provides classes for adult basic skills, family literacy for adults and their children, ages 2 months to 6 years old, and English Language Learners.
“We are very excited to be working with Learning Lab this year,” said Jamie Cooper, Drake Cooper CEO. “Often times poor literacy skills contribute to generational poverty and social problems like crime and juvenile delinquency. Through our partnership with the Learning Lab in 2009, our goal is to enhance awareness of this important organization and ultimately to increase literacy in our community.”
From its conception in 1991, Learning Lab has been a leading force in the fight against illiteracy, and there has always been a waiting list for services. Learning Lab has a staff of 13, mostly part time teachers, and nearly 80 volunteer tutors. If you’d like to volunteer your time, or to make a charitable contribution, please contact Ann Heilman at (208) 344-1335.
About Learning Lab
As the Treasure Valley’s leading nonprofit family literacy and basic skills center, the Learning Lab creates opportunities through education and fulfills its mission of enhancing the literacy skills of undereducated families and adults. Since 1991, the Learning Lab has served hundreds of families from Boise and surrounding communities, helping them achieve their dreams of breaking the generational cycle of illiteracy and leaving poverty behind. All Learning Lab students bring the positive impacts of their increased literacy with them into their families, their jobs, and our community. For more information, please visit www.learninglabinc.org
Labels: Drake Cooper, Dream Big, Pro bono
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