Drake Cooper

Thursday, September 18, 2008

I'm a PC!














Wonder what CP+B is doing for Microsoft? Here is the story.

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Monday, September 15, 2008

Kristin Armstrong shoots commercial with Drake Cooper for United Dairymen of Idaho


Idaho's gold medal winning cyclist Kristin Armstrong loves chocolate milk. Armstrong is an active proponent of chocolate milk as a refreshing and refueling choice for post-workout thirst quenching or general enjoyment.

Last Thursday, Armstrong worked with Drake Cooper, United Dairymen of Idaho and North by Northwest to shoot a commercial promoting chocolate milk as her beverage of choice. Armstrong is sponsored by the United Dairymen of Idaho (Drake Cooper's new client.) Check out the pictures for a sneak peak.

The commercial will soon be appearing on a TV near you, but feel free to check out the finished product below.


video

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Wednesday, September 10, 2008

Dream Big! Entries being accepted through Oct. 31

After this bit of commentary, the following post is going to read like a news release because, um, it is one. But instead of sending it to mass media, we decided it would be better to simply post it on our blog, giving our loyal readers an advantage over non readers. (Let's see if this social media thing really works:)) Anyway, take a look and if you work for a non-profit or know someone who does, dream big.

BOISE (Sept. 10, 2008) — Drake Cooper, Idaho’s largest integrated marketing communications agency, introduced a program today that will provide a non-profit organization in the Treasure Valley with a year of valuable marketing and branding assistance during the 2009 calendar year.

Drake Cooper, in its thirty-year tenure, has found pro-bono work to be an integral part of its business, working with several non-profit organizations over the years, including Zoo Boise, Trey McIntyre Project, United Way, The Idaho Community Foundation and several others. This year, the agency has formalized its selection process, and will choose a progressive, pro-active applicant that is passionate about its cause.

Jamie Cooper, CEO of Drake Cooper, said, “There is a lot of incredible not-for-profit work going on in the valley and a lot of great people behind that work. We thought the best way to make an impact would be to package our time and services together and select one great cause for the year.”

All Drake Cooper employees will take part in the selection process, said Cooper. “It’s going to be difficult to pick just one. This way, we can come to a decision based on varied perspectives.”

Most recently, Drake Cooper awarded an integrated pro-bono campaign to Idaho Select’s BAM JAM 3-on-3 Basketball Tournament. The event benefited the Boys and Girls Clubs of Idaho, Big Brothers Big Sisters, Idaho Coalition Against Sexual and Domestic Violence and Men Today Men Tomorrow.

“I would consider Drake Cooper one of the biggest assets our event had. Their creative ideas, attention to detail and willingness to go the extra mile was more than we could have ever hoped for,” said Vince Hordemann, Director of the Bam Jam division of Idaho Select.

Dream Big applications are being accepted now through October 31. For more information on the Drake Cooper Dream Big program or to apply, go to: http://www.drakecooper.com/about/dream-big/.

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Monday, September 8, 2008

Idaho food and wine deserves taste test

I drank a bottle of Idaho wine Saturday night with some friends. It was good. Really good. It was Snake River Winery's 2003 Merlot. I'm not a wine expert. If it's red and bold, I'll drink it. But perhaps I have been a bit of a geography snob. At a time when I still hadn't given Australia much credit (or business), here comes the Idaho thing—an American Viticultural Area designation from the federal government; a noteworthy designation that I helped introduce to local and national media. But, truth be told, I had tasted only a few Idaho wines up to that point and had made some poor selections. Now, a year later, I can say that I have enjoyed several good Idaho wines. They include a 2003 Merlot from Parma Ridge; 2004 Reserve Cabernet Sauvignon and a Chardonnay (can't remember the year) from Sawtooth Winery; and a lovely, delicate ice wine from Ste. Chapelle. I never would have dreamed I like desert wine but I do.

Anyway, September is Idaho Preferred Month which is simply a time to celebrate Idaho food and wine, and all of the people who produce it. So if you're not familiar with how good our wine is, if you've never had a peach from Symm's Fruit Ranch or herbs from Purple Sage Farms, tomatoes from H&H or sweet corn fresh off the stalk from one of our many corn fields, you should head to the nearest local produce stand, farmers market or grocery store that stocks Idaho products. If you're not already familiar with the quality of food and wine made in this state, you will be pleasantly surprised.

Oh, and First Lady Lori Otter is making quite an effort to support local farmers, ranchers and producers so I've included her photo in this post. I took it a few weeks ago while she was standing in a peach orchard with with Jim Mertz of Symms Fruit Ranch, reading Governor Otter's proclamation of Idaho Preferred Month.

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