Hi and welcome to Drake Cooper, our brand new 30-year-old agency. Drake Cooper, formerly es/drake, formerly Elgin Syferd Drake, formerly WR Drake and Company, was founded by Bill Drake in 1978 right across the street from our new location in BoDo here in Boise.

In short, we are an agency on the move. Taking that great 30 year legacy and all the good karma from that, we are questioning everything that isn’t bolted down. Well, we question that stuff too. Why? Because to be in our business is to embrace change. To do it the way it has always been done doesn’t work. We have to constantly look for new and better ways of LEADING our clients in creative ways -- to help them be more efficient and more successful in communicating with (not at) their target market. To be their trusted advisors and to produce work that is impactful and gets results they can take to the bank. The market demands that of any agency in 2008, and we don’t want to be just any old agency. We want to be the best. Plus, I agree with Jack Welch’s thinking - the best time to change is before you have to.

So change will happen. This past year, we have added some new key folks to the team. We have spent some time internally thinking about how to be more effective and efficient. We have spent some late nights working on some really fun and very integrated campaigns for our clients. And we have said good-bye to our old office of almost 20 years and embraced a new work space and way of working that is almost the polar opposite of what we had. This new place is open and light, with big fir beams, brick and steel. It is uncluttered and open. The work space fosters collaboration and communication. Two things that make it all work. It’s been a big year for this agency. I have watched it grow and watched people move it forward and grow with it. It couldn’t be a more fun and exciting time. And in the end, isn't that what it's about? We are having fun and I think the work shows it.

Welcome to our new-old agency and welcome to our site. We hope you enjoy it and have some fun too. And, hey, if you’re in the hood, swing in and say hi.

-Jamie

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Following our recent move from 9th and Jefferson to the Drake Cooper building in BoDo, we’ve added three more full-time employees to our thriving team of creative professionals.

Javier Barrera comes on board as a valuable (and much needed!) addition to the agency’s growing interactive team. Javier will be charged with providing support for both server and client-side coding. Prior to joining Drake Cooper, Javier worked with Rizen Creative as a web developer. His background includes experience in web development, interactive design and database management. Javier holds a bachelor’s degree from the University of Idaho.

Lindsay Shumate has just joined Drake Cooper as an account coordinator after a successful run as an intern during the summer of 2007. Lindsay works closely with Drake Cooper’s account service team, assisting with client work for CBH Homes, Idaho Department of Agriculture/Idaho Preferred, and Hopkins Financial, to name a few. She received a bachelor’s degree in advertising with an emphasis in psychology from the University of Idaho.

Megan Godwin has joined Drake Cooper as the agency’s brand ambassador. As the first person clients see when they walk in the door, Megan is charged with helping to represent the face of the company. She also assists with media buying efforts, campaign research and coordination. Megan completed a successful internship with Drake Cooper in 2005 and is excited about being at the agency again. She has bachelor’s degrees in public relations and advertising from the University of Idaho.

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Drake Cooper PR is nationwide. Recently contracted by Keynetics, one of Idaho’s largest technology companies, the agency’s PR team just completed the launch of a new product named Kount - a cutting-edge online fraud prevention tool targeted at F100 retailers. The PR plan included media relations, industry analyst briefings, social networking, and participation in the National Retail Federation Expo held last month in New York. Focusing on top-tier media and major analyst firms, the campaign resulted in maximum visibility among internet retailers, money transfer agents and financial service providers. The team is now working on a six-month post launch plan.

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We’re excited to announce the addition of wish granting to Drake Cooper’s list of client services. This year, Drake Cooper will begin accepting applications for our newly created Dream Big program. This program will provide a charitable, non-profit organization in the Treasure Valley with an integrated marketing communications campaign that will include valuable services such as market research, branding, public relations, creative strategy and design, and website design and development – all pro bono. The agency will also lend it’s collective hand to the cause and help to carry out the mission of the organization wherever possible.

Drake Cooper is looking for applicants who are truly passionate about their cause and working to make a difference in the community. Organizations must be fun to work with, progressive, invigorated and an IRS designated 501 © (3) organization. So go ahead, dream on. Then visit www.drakecooper.com/dreambig for more information and an application.

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