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Monday, December 29, 2008
Pepsi 2009: New agency, new work, new logo
Pepsi is ringing in the new year with the debut of the first TV ad by its new agency, TBWA\Chiat\Day. (The agency's creative director, Brett Craig, was in Boise earlier this year to talk to Boise Ad Fed about its work). The spot, "Wordplay," began running yesterday on YouTube and is attached to a microsite, Refresheverything.com. The work is meant to appeal to millennials. See here for details and to view the spot. Note the new logo, as well.
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posted by joanne taylor @ 2:25 PM
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