News
Wednesday, November 26, 2008
Convergence of marketing, advertising and PR on the web
This headline is how Scott Monty at Ford Motors describes social media. Brilliant, I think, as we all play a role in it--I know here, at DC, we do. Much of the social media work falls to or is centered around PR, as Scott mentions in this Q & A, but all departments are touched by/contribute to the work. Who would have guessed a year ago that Ford Motors would have a social media strategy, a full-time strategist and a staff and agency backing him? Anyway, if you want a quick education, read the Q&A. And, if you're interested, check out Scott's blog.
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posted by joanne taylor @ 11:54 AM
Comments:
Thanks for the mention, Joanne. I was also interviewed by Hoover's at about the same time, which you can find on their blog.
While I cover some of the same ground there, Tim asks some different questions that you might find of interest.
Scott Monty
Global Digital Communications
Ford Motor Company
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While I cover some of the same ground there, Tim asks some different questions that you might find of interest.
Scott Monty
Global Digital Communications
Ford Motor Company
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