It's a good day when the Boise PR community is treated to the likes of Zachary Hyder, managing partner and senior digital strategist at Fleishman-Hillard. Digital at Fleishman translates to web. More specifically, it's everything to do with social media platforms, social networking, online content creation, online promotions.

Let's face it, social networking applications are changing the way we communicate with the media, consumers, constituents and each other. And, as PR specialists and PIOs, we need to move our companies and/or our clients beyond traditional media in order to take advantage of everything social networking has to offer.


Zach and a few media folks are going to give us a hand with this during a PRSA Idaho program on May 19 entitled Moving Beyond Traditional Media—How to Get There and Prove Results. Idaho Statesman Editor Vicki Gowler will be on hand for this discussion along with Jill Kuraitis, Idaho publisher and editor for NewWest.Net.

If you're interested in hearing what they have to say, write to Robbie Johnson at ACHD, Rjohnson@achd.ada.id.us. The meeting is being held at the JR Simplot building at 999 Main.

Hope to see you there.

Joanne

Labels: Public Relations