News

Sunday, May 18, 2008

 

DC Selected to Build, Refresh Sun Valley Brand

Drake Cooper has been selected as the Agency of Record for the Sun Valley Ketchum Chamber and Visitors Bureau. Our charge is to to help reestablish Sun Valley/Ketchum as a premiere, international vacation destination, which we are excited to get to work on right away.

We're honored to have been chosen as the agency for one of the most exquisite resort and vacation areas in the world. We competed against agencies from throughout the Northwest and were awarded the work by demonstrating what chamber Executive Director Carol Waller referred to as a "uniquely thoughtful campaign planning process backed by an impressive client portfolio."

One of the reasons for a rebrand, according to Waller, is to reach a new, younger demographic while continuing to connect with existing customers.

Our contract with Sun Valley Ketchum Chamber and Visitors Bureau goes into effect immediately with both parties working to come up with a targeted and integrated marketing plan to be launched later this year.

We look forward to this great, new venture.

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