Travel & Tourism
Drake Cooper has served as the agency of record for the Idaho Travel Council since 1981. Travel habits have changed a lot since then, but when it comes to marketing, it's still all about unique experiences, fun and value. Throughout the last 28 years we have only added to our portfolio with such organizations as Sun Valley Co., Idaho Outfitters and Guides and the Sun Valley Ketchum Visitor's Bureau. In fact, we opened the agency with Bogus Basin Recreation Area, an account we still hold to this day.
Travel & Tourism Experience:
- Marketing Plan Development
and Authoring
- Branding Consulting
- Brand Identity Development
- Market Research
- Advertising
- Website Development
- eMarketing
- Search Marketing (SEO/SEM)
- Social Media
- Media Relations
- Media Outreach and Management
- Press Conferences
and Publicity Management
- Event Creation and Management
- Direct Mail
- Couponing & FSIs
- Collateral and Brochure Creation
- Outbound Sales Management
- Guerrilla Marketing
- Mobile
- Media Planning
- Media Buying
This experience has largely been gained through the following partnerships:
- The Idaho Travel Council
-
The Idaho Film Office
-
Sun Valley Resort
-
Sun Valley / Ketchum CVB
-
Bogus Basin Mountain Recreation Area
- Idaho Outfitter & Guides Assn
-
Ski Idaho Assn
-
Tri State Snowmobile Co-Op Program with Idaho, Montana and Wyoming