Drake Cooper - Food & Beverage Industry Experience

We’ve got so much food and beverage experience, we’re like a spin-off, supergroup. You could call us

FOOD, BEV, DE VOE.

A little bit country, a dash of New Jack Swing, and a helluva lotta rock ‘n roll, Food and Beverage is the most chaotic, challenging, and exciting marketplaces around. Drake Cooper takes to Food and Beverage like a Nascar Dad to buffalo wings, monte cristos, and PBR.

Case Studies:

Experience

Our Food & Beverage Experience Includes:

Marketing Plan Development & Authoring
Brand Identity Development
Brand Strategy and Positioning
Advertising
Collateral and Brochure Creation
In-Store Marketing
Couponing & FSIs
Promotions
Website Development
Brand Naming
eMarketing

Search Marketing (SEO/SEM)
Social Media
Media Relations
Media Outreach and Management
Event Creation and Management
Guerrilla Marketing
Product Sampling
Media Planning and Buying
Research
Direct Mail
Packaging

This experience has largely been gained through the following partnerships:

Agribeef
Idaho Preferred
Albertsons
Idaho Beef Council
3 Horse Ranch Vineyards
United Dairymen of Idaho
3-a-Day
Papa Murphys
44 North
Wine Commission
McDonalds

Industry Know-How

Because of our experience with food and beverage brands, we have a good understanding of the pressures of the industry today. We understand terms like ACV (All Commodity Volume), velocity, category management, and shelf schematics. And we can decipher IRI and AC Nielsen data to help as well as drive complex retail promotional programs.

Navigating the Audiences

Not only is there the need to create preference and modify consumer behavior practically overnight, there is the increasing complexity in the business-to-business side with the shifting landscape of large retail giants, distribution, etc. At Drake Cooper, we believe more than ever before that this is the most exciting time to build brands while driving sales. The stakes are higher and so are the opportunities to do breakthrough work.

Our “Not-Being-Traditional” Tradition

Since its inception in 1978, Drake Cooper has been widely respected for our ability to be a strong marketing partner and not just a vendor. As stakeholders in our clients' success, Drake Cooper brings to the table the passion, vision, craft, and critical thinking needed to move our clients’ businesses forward. As our mission states, it is “our goal is to create engaging, results-driven brand experiences in the most-effective medium available, digital & beyond."

Expertise

"We really appreciate the flexibility that Drake Cooper allows in our relationship...Our needs vary greatly from month to month and year to year and DC is always ready. Yet what I find most critical in our relationship is their awareness and adherence to our budget. They listen, they deliver and they always deliver solutions within budget." >> Leah Clark, Program Director, Idaho Preferred

“We were looking for a company that could really capture the creative personality and feel of our pharmacies. Drake Cooper has been excellent to work with and they ensured that we have been kept in constant communication throughout the design and production process. >> Craig Cude, Director of Human Resources, Albertsons LLC

“We thoroughly enjoyed working with Drake Cooper because of their professionalism and patience….their quality of work and finished product captured our vision exactly as we wanted!” >> Raymond McCall, Vice President, Albertsons LLC

“They (United Dairymen of Idaho and Drake Cooper) have accomplished something no one else has: they’ve taken away my Olympic Gold Medal! It’s definitely 50 : 50 if not more, about ‘chocolate milk.’ Parents stop me and they say their kids drink chocolate milk at soccer practice." >> Kristin Armstrong, Olympic Gold Medalist, in an excerpt from the Idaho Statesman.

“We feel that Drake Cooper has been one of the driving forces for our success. We have had several media buyers and not one of them has given us the service or the quality of the Drake Cooper group. They respond to questions and requests in a very timely manner. That’s gold to anyone who has needed an answer in an emergency situation.” >> Ken Hutchinson, Store Owner/President, Papa Murphy’s Boise Co-op

Drake Cooper works with brands and business challenges of all types, throughout our history we have developed significant expertise within eight industries.