Josh Mercaldo

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At Drake Cooper, Josh manages the agency’s travel and hospitality accounts. In the on-demand world of tourism marketing and outreach, Josh oversees brand strategy, Campaign Planning™ and relationship development for clients including the Idaho Division of Tourism, Big Bear Lake Resort Association, Bogus Basin Recreation Area, Ski Idaho and other regional non-profit tourism entities.

Before joining Drake Cooper in 2008, Josh owned a Boise-based marcom agency and co-owned an Idaho tech start-up. Prior to his entrepreneurial pursuits, Josh held senior account management roles at the pacific northwest offices of Wirestone and Publicis, USA.

In his spare time, Josh enjoys unplugging and practicing his craft by traveling with his family, rooting for the New York Jets and wandering down roads less traveled.