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Bill’s marketing skill was formed well before he founded the agency in 1978. At the time, that seemed to be the dream, but it was only the beginning. In his successive growth through 3 agency names, Bill has gone from the young upstart to a walking Idaho advertising institution, sans the Corinthian Columns.
Bill is an author, a frequent lecturer for BSU, U of I and a myriad of marketing venues, and a contributor to the book, Inside the Minds: Advertising Best Practices. Bill gives back to the community, serving on boards and working with non-profits such as: The Idaho Shakespeare Festival, FUNDSY, Bogus Basin, the Red Cross, the Boise Philharmonic Association, The Boy Scouts of America, and the Metro Boise Chamber of Commerce.
When Bill’s not lending his expertise to agency accounts, he can be found exploring Idaho with his wife and family, or working on his short game at his favorite Idaho golf course.