tag:blogger.com,1999:blog-5364874613298650509Wed, 10 Mar 2010 02:18:50 +0000http://www.drakecooper.com/blog/noreply@blogger.com (Drake Cooper)Blogger167125tag:blogger.com,1999:blog-5364874613298650509.post-7760622085178278079Tue, 09 Mar 2010 22:38:00 +00002010-03-09T15:02:21.857-08:00Social mediaMashable published a great read, titled "The Science of Building Trust with Social Media."Just last night, I was conversing with an individual who believes that all communication that occurs via social media is 'empty.' Said individual also believes that tomorrow's Facebook will be yesterday's MySpace. While I agree on the latter point, I disagree on the former.Facebook will either evolve or somehttp://www.drakecooper.com/blog/2010/03/mashable-published-great-read-titled.htmlnoreply@blogger.com (asapp)0tag:blogger.com,1999:blog-5364874613298650509.post-2760201984915352879Tue, 09 Mar 2010 22:35:00 +00002010-03-09T18:18:50.659-08:00Hyundai AssuranceAdvertisingautoTake a guess at who was Ad Age's marketer of the year in 2009 and I bet the first thing that comes to your mind are sexy brands like Coke, Pepsi, Nike, Budweiser, etc. How shocked would you be to hear that it was Hyundai with their Assurance Program they rolled out in 2009? You know the one with Jeff Bridges (now Academy Award Winning Jeff Bridges) doing the voice over telling you that if you buyhttp://www.drakecooper.com/blog/2010/03/sometimes-consumers-just-want-assurance.htmldamundson@drakecooper.com (damunds)0tag:blogger.com,1999:blog-5364874613298650509.post-5711965836270195887Tue, 09 Mar 2010 01:07:00 +00002010-03-09T10:47:50.679-08:00AdvertisingMarketingMetricscampaign planningI read this AdAge article, titled "Why Metrics Are Killing Creativity in Advertising" last week and have been thinking about it ever since.This article brings up the dilemma that mimics the old "chicken or the egg" conundrum in the advertising/creative/marketing industry - what do campaigns need most: creativity or metrics-driven strategy?The author, Mr. Patrick Sarkissian, makes his own analogy,http://www.drakecooper.com/blog/2010/03/creativity-vs-metrics-why-versus.htmlnoreply@blogger.com (asapp)2tag:blogger.com,1999:blog-5364874613298650509.post-6078601805608631828Mon, 08 Mar 2010 18:16:00 +00002010-03-08T10:42:05.146-08:00housing industryBusinessIdaho Major congratulations to CBH Homes for selling 134 homes in the month of February.Amidst endless negative media reports about how the economy is circling the drain, CBH has 134 reasons to celebrate. Idaho's largest home builder even sold 34 and then 35 homes in two consecutive weekends last month.Boom!This surge in sales can certainly be attributed to the federal tax credit for first-time and http://www.drakecooper.com/blog/2010/03/cbh-homes-record-feb-sales.htmlnoreply@blogger.com (asapp)0tag:blogger.com,1999:blog-5364874613298650509.post-6841857877459237220Fri, 05 Mar 2010 23:23:00 +00002010-03-08T14:12:53.736-08:00Pharmacy Recruitment Brochure for Albertson’s LLCRecruiting is tough. Especially in the shark-tank, feeding frenzy for recently graduated Pharmacists. The demand for these bright-eyed, fresh-out-of-the-mortar** Pharmacists is high and competition is fierce. You’ve got independent, community pharmacies competing for the new grads with huge, retail Pharmacy giants like Walgreens and Rite Aid. http://www.drakecooper.com/blog/2010/03/big-pharmacy-chain-job-uptake-inhibitor.htmlnoreply@blogger.com (sdyoung)0tag:blogger.com,1999:blog-5364874613298650509.post-8585119219374292081Fri, 05 Mar 2010 00:55:00 +00002010-03-04T17:12:03.514-08:00Facebookdigital marketingSat in on a webinar yesterday; the speaker was teaching small, private business-owners of the restaurant variety how to create their own Facebook profiles and fan pages.I had to reflect...It was Somewhere around August 31, 2005 when I first signed up for Facebook. Hurricane Katrina had just hit. Grad school friends and I had retreated to one cohort's apartment in another, more northern town http://www.drakecooper.com/blog/2010/03/weve-evolved-facebook-some-basics.htmlnoreply@blogger.com (asapp)1tag:blogger.com,1999:blog-5364874613298650509.post-1123622545017965715Wed, 03 Mar 2010 19:47:00 +00002010-03-03T11:59:32.243-08:00mobile marketingFoursquareAdvertisingThis Mobile Behavior article reports that Foursquare has partnered with media companies like HBO and Warner Bros. to...well...engage fans, er, something.While I'm fascinated with Foursquare and the opportunities it allows for location-based mobile marketing, this move doesn't make any sense to me at all.Apparently, the new media partnerships allows companies like HBO to 'connect' or interact withhttp://www.drakecooper.com/blog/2010/03/beyond-badge-missing-boat-foursquares.htmlnoreply@blogger.com (asapp)1tag:blogger.com,1999:blog-5364874613298650509.post-3813148303720612813Wed, 03 Mar 2010 18:46:00 +00002010-03-03T12:50:41.919-08:00TV: United Dairymen of Idaho Milk CampaignYour mom or other parental unit probably told you a gazillion times to drink your milk or you’d have to go to bed without listening to Jim Backus. With these TV spots for United Dairymen of Idaho, we decided to work the other direction and have kids tell us about the yummy nutritional awesomeness about milk. So listen up and drink up, or no Spongebob http://www.drakecooper.com/blog/2010/03/six-degrees-of-drink-yer-milk.htmlnoreply@blogger.com (sdyoung)0tag:blogger.com,1999:blog-5364874613298650509.post-6383960343123233743Wed, 03 Mar 2010 04:30:00 +00002010-03-04T07:16:31.415-08:00consumer trustMarketingcampaign planningIf you haven't spent time with Edelman's Trust Barometer it's worth exploring. The report examines our collective trust of businesses, government, sources of influence and more, as well explores the subject of trust itself.The latest Barometer reports lots of interesting stuff, but here's something particularly interesting: the number of people who view their friends and peers as credible http://www.drakecooper.com/blog/2010/03/trust-must-come-from-multiple-sources.htmlnoreply@blogger.com (John Drake)0tag:blogger.com,1999:blog-5364874613298650509.post-76945208112665616Mon, 01 Mar 2010 21:22:00 +00002010-03-01T13:29:14.676-08:00>What a great story. The billionth download from iTunes was Johnny Cash 's “Guess Things Happen That Way.” The downloader, a 71 year-old grandfather.Johnny keeps on giving.http://www.drakecooper.com/blog/2010/03/guess-things-happen-that-way.htmlnoreply@blogger.com (kate)1tag:blogger.com,1999:blog-5364874613298650509.post-6805826845815406385Mon, 01 Mar 2010 01:12:00 +00002010-02-28T17:38:59.829-08:00If you know anything about athletics you know that they can be an emotional roller coaster. The Olympics are the biggest stage in sports and here the emotions run the highest. Tears of happiness and sadness are shed at each and every event on the playing field and the same is happening in the stands. By whom you might ask? By the mothers who've watched their children grow up to become the best http://www.drakecooper.com/blog/2010/02/proctergamble-salutes-olympic-moms.htmlnoreply@blogger.com (damunds)0tag:blogger.com,1999:blog-5364874613298650509.post-1526948893233976941Fri, 26 Feb 2010 17:20:00 +00002010-02-26T12:48:53.036-08:00Drake Cooper "Indie" bookBy existential, we don't mean the esoteric, Dr. Strangelovian poetry of Donald Rumsfeld. We mean the old-school definition of existential as a mindset focused on “the existence of the individual person as a free and responsible agent determining their own development through acts of the will.” Or, as we say “indie.” Drake Cooper got all digital on the book’s derrière. We http://www.drakecooper.com/blog/2010/02/first-existential-self-promo-piece-ever.htmlnoreply@blogger.com (sdyoung)1tag:blogger.com,1999:blog-5364874613298650509.post-6976668159351375902Thu, 25 Feb 2010 20:27:00 +00002010-02-26T13:26:39.790-08:00food and beverageOlympicsJeret Speedy PetersonskiingIt's a unique pastime in the south to throw a 'hurricane party' if there's a Gulf storm brewing and about to hit. Or, if the storm has hit and folks need to grill up all the meat that's thawing in the freezer because there's no electricity and everyone needs an excuse to get together, eat and drink (not that anyone ever needs an excuse for that in the south).But tonight, in support of Idahoan http://www.drakecooper.com/blog/2010/02/hurricane-party.htmlnoreply@blogger.com (asapp)0tag:blogger.com,1999:blog-5364874613298650509.post-2886030631973860924Thu, 25 Feb 2010 01:33:00 +00002010-02-25T08:19:26.686-08:00The other night I was watching the Olympics with my kids, and my 5 year old son saw one of the Diet Coke TV Ads that are part of their 'Heart Truth' campaign. And then he said something that literally made my heart stop: "Mom, if you drink a lot of Diet Coke everyday your heart will get really strong and healthy from it, right?" (Whaaaattt?)But now that I keep seeing the ads night after night, I http://www.drakecooper.com/blog/2010/02/diet-coke-is-heart-healthy-are-you.htmlnoreply@blogger.com (M.Teffey)0tag:blogger.com,1999:blog-5364874613298650509.post-1353651558507292885Wed, 24 Feb 2010 17:25:00 +00002010-02-24T09:36:05.148-08:00mobilesocial media research interactiveSocial mediaTwitterIn case you didn't know Twitter has an analytics team. Part of their job is to measure and understand growth. This graph tells a story of how Twitter's grown over the past three years in terms of number of tweets created per day. Note that tweets from accounts identified as spam have been removed so the counts in this chart do not include spam.Tweeps were tweeting 5,000 times a day in 2007. By http://www.drakecooper.com/blog/2010/02/tweet-tweet.htmldamundson@drakecooper.com (damunds)1tag:blogger.com,1999:blog-5364874613298650509.post-8888355590555859195Wed, 24 Feb 2010 17:11:00 +00002010-02-24T09:11:27.040-08:00An enlightening look at conversation in this digital age. Thanks to Roger Ebert via Twitter for this, @ebertchicago. Poem by Taylor Mali. www.taylormali.comTypography from Ronnie Bruce on Vimeo.http://www.drakecooper.com/blog/2010/02/totally-like-whatever-you-know.htmlnoreply@blogger.com (sdyoung)2tag:blogger.com,1999:blog-5364874613298650509.post-9174003525652899632Wed, 24 Feb 2010 17:03:00 +00002010-02-24T09:04:22.172-08:00United Dairymen of Idaho Yogurt TVThere was a time when the english language looked like this: Whan that Aueryłł wt his shoures soote,The droghte of Marcħ, hath perced to the roote* Back then, the word diet meant "way of life." While these days people associate a diet with losing weight with soul-crushing deprivation strategies, we wanted to educate people that good health begins with smart http://www.drakecooper.com/blog/2010/02/yo-is-cure-for-yo-yo-diet.htmlnoreply@blogger.com (sdyoung)0tag:blogger.com,1999:blog-5364874613298650509.post-7723339356656061079Tue, 23 Feb 2010 23:26:00 +00002010-02-23T15:32:19.340-08:00mobile marketingNorth FaceNorth Face is embracing mobile marketing with a brilliant campaign that will send 'fans' text messages if they venture within a certain radius of a North Face store.Read all about it in this New York Times article.Forget mayorship. I project, within months, all you'll have to do to get special deals on brands you already love is venture near the store. http://www.drakecooper.com/blog/2010/02/geo-fencing-latest-in-geo-marketing.htmlnoreply@blogger.com (asapp)0tag:blogger.com,1999:blog-5364874613298650509.post-2756647391199560287Tue, 23 Feb 2010 17:33:00 +00002010-02-23T09:36:09.257-08:00A&Cers,Just in case you didn't notice we have a wicked awesome new poster for the event done by Drake Cooper's own Cale Cathey. Check it out in full effect at the event page.We'll be sending out an update soon as to how you yourself can acquire the original illustrations for it! Cale has generously donated them to support TRICA.We'll be posting up photos of them in the "photos" section of the http://www.drakecooper.com/blog/2010/02/new-art-copy-poster.htmlnoreply@blogger.com (damunds)0tag:blogger.com,1999:blog-5364874613298650509.post-499427843600648063Mon, 22 Feb 2010 18:25:00 +00002010-02-25T08:18:07.424-08:00AdvertisingcommercialsDodge ChargerhumorToyotaKia SorentoI've been noticing a lot of stellar car commercials lately.Though a handful of car companies sold more in 2009 than in 2008 and are gaining share (Subaru of Japan and Honda and Kia of Korea), most companies are only hearing a faint echo in the American public's empty wallet.We've all heard the adage, "Cutting advertising to save money is like stopping your clock to save time." Perhaps these car http://www.drakecooper.com/blog/2010/02/ive-been-noticing-lot-of-stellar-car.htmlnoreply@blogger.com (Heidabelle)0tag:blogger.com,1999:blog-5364874613298650509.post-7810962952425495613Sun, 21 Feb 2010 19:37:00 +00002010-02-21T11:55:04.724-08:00digital marketingSpeedy PetersonOlympics1. Go Team USA.The Olympics rock and they're even more fun when Team USA dominates the podium.2. Cheers for the 10 Olympians representing their country and home state of Idaho: Hailey Duke, Slalom – Brundage - Sun Valley, IDErik Fisher, Downhill - Bogus Basin - Middleton, IDNate Holland, Snow Cross – Schweitzer - Sandpoint, IDGraham Watanabe, Snow Cross - Sun Valley - Hailey, IDMorgan Arritola, http://www.drakecooper.com/blog/2010/02/idahos-olympic-athletes.htmlnoreply@blogger.com (asapp)0tag:blogger.com,1999:blog-5364874613298650509.post-7964094019579823071Fri, 19 Feb 2010 17:44:00 +00002010-02-19T10:03:53.784-08:00crisis communicationPublic RelationsTiger WoodsTiger Woods just issued his first public appearance and public apology since the truth about his infidelity and affinity for porn-stars exploded via media.Read the transcript of his public apology here.A few points from Crisis/Reputation Management 101 that Woods seems to have been coached on:1. If everyone knows you're at fault, say you're sorry.Woods' first item of business today was to clearlyhttp://www.drakecooper.com/blog/2010/02/crisis-management-101-tiger-woods.htmlnoreply@blogger.com (asapp)2tag:blogger.com,1999:blog-5364874613298650509.post-8968923657335589838Thu, 18 Feb 2010 20:29:00 +00002010-02-18T14:38:17.749-08:00For anyone who's ever said "advertising is evil" or "can you make this ad look prettier?", listen up: "ART & COPY" is coming to Boise and you have a thing or two to learn.The creative process doesn't start from or even involve the effort to "make things pretty." Nor do the people involved in the creative/advertising/marketing industry desire to steal your souls by making you sell-out to http://www.drakecooper.com/blog/2010/02/whats-creativity-mean-to-you.htmlnoreply@blogger.com (asapp)2tag:blogger.com,1999:blog-5364874613298650509.post-8355430189790357357Thu, 18 Feb 2010 20:13:00 +00002010-02-18T15:34:23.552-08:00Behold the Jensen Ringmakers Elk Ivory BrochureImagine what would happen if you took a Fifth Avenue debutante and sent her to live with Daniel Boone for a week. Okay, that’s a stretch. The real deal is that Jensen Ringmakers needed to update its Elk Ivory brochure. Now, to most suburban folk, Elk Ivory may seem a bit strange. But, to sportsman and their kin, it’s an important way to celebrate http://www.drakecooper.com/blog/2010/02/nice-bling-mr-boone.htmlnoreply@blogger.com (sdyoung)0tag:blogger.com,1999:blog-5364874613298650509.post-1549820840147525033Wed, 17 Feb 2010 23:12:00 +00002010-02-17T15:51:23.433-08:00travel and tourisminteractivedigital marketingThis New York Times article begged the question, "Travel Sites or Guidebooks?" Some interesting points the author, Sharkey, points out include that travelers seem to prefer 100 strangers' travel recommendations over a professionally published book's; the benefits of real-time reviews and postings; the cumbersome elements of carrying physical books; the quality of well-researched content that http://www.drakecooper.com/blog/2010/02/where-do-you-get-your-vacation.htmlnoreply@blogger.com (asapp)0