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The Chart of the day from Silicon Alley Insider.
The growth of Internet advertising through the medium's first 14 years obliterates the growth of advertising for cable and broadcast television over their first 14 years. Here's a revenue comparison in current inflation-adjusted dollars.
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Tuesday, May 26, 2009
Print and Mobile Working Together
Influx drew my attention to Nokia's new Point & Find (beta) that more closely links in-market print efforts with the mobile web. The video below articulates it best.
Along these lines, there's been an increasing use of QR Codes on products and ads, which is another way of linking the physical world to the mobile web.
More popular in Japan and parts of Europe than in the US, QR Codes will gain steam here as increased consumer demand pulls device makers to include cameras and easy web browsing capabilities on all phones. But Ralph Lauren, among others, have already started including QR Codes on their ads:
What does it all mean?
With every day that passes the web is simply linking up tighter and tighter to the physical world. And the best description I've found so far of where this road probably leads is articulated here.
Along these lines, there's been an increasing use of QR Codes on products and ads, which is another way of linking the physical world to the mobile web.
More popular in Japan and parts of Europe than in the US, QR Codes will gain steam here as increased consumer demand pulls device makers to include cameras and easy web browsing capabilities on all phones. But Ralph Lauren, among others, have already started including QR Codes on their ads:
What does it all mean?
With every day that passes the web is simply linking up tighter and tighter to the physical world. And the best description I've found so far of where this road probably leads is articulated here.
Labels: Media, mobile, mobile web, Nokia, QR Codes
Tuesday, April 14, 2009
Internet Advertising Growth
The Chart of the day from Silicon Alley Insider.
The growth of Internet advertising through the medium's first 14 years obliterates the growth of advertising for cable and broadcast television over their first 14 years. Here's a revenue comparison in current inflation-adjusted dollars.
Labels: Advertising, Media, mobile web, Online advertising, Silicon Alley Insider
Thursday, January 8, 2009
Facebook and MySpace Ages
I follow Matt Dickman on Twitter. He has a solid understanding of marketing technology and coming trends and is an interesting blogger. Matt is Vice President, Digital Marketing at Fleishman-Hillard in Cleveland.
Here is a recent post on Matt's blog Techno Marketer, about the ages of users on Facebook and MySpace that is worth checking out. Facebook is reaching critical mass in the US, overtaking MySpace in the 36-45 age range. Facebook's over 40 growth is still booming at 24% although their growth in the under under 30 age group has become stagnant. MySpace still dominates the high school and college crowd.
Follow Matt on Twitter at @MattDickman.
-jamie
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Here is a recent post on Matt's blog Techno Marketer, about the ages of users on Facebook and MySpace that is worth checking out. Facebook is reaching critical mass in the US, overtaking MySpace in the 36-45 age range. Facebook's over 40 growth is still booming at 24% although their growth in the under under 30 age group has become stagnant. MySpace still dominates the high school and college crowd.
Follow Matt on Twitter at @MattDickman.
-jamie
Labels: Cleveland Ohio, Facebook, Fleishman-Hillard, mobile web, MySpace, Online Communities, Social network, Twitter, Web
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