Keynetics Branding and Web Development

Labels: branding, Business, creativity, design, tech, website launch

TV: United Dairymen of Idaho Milk Campaign

Labels: creativity, food and beverage, TV

United Dairymen of Idaho Yogurt TV

There was a time when the english language looked like this:

Whan that Aueryłł wt his shoures soote,
The droghte of Marcħ, hath perced to the roote*

Back then, the word diet meant "way of life." While these days people associate a diet with losing weight with soul-crushing deprivation strategies, we wanted to educate people that good health begins with smart choices. Yogurt offers a nutritious and delicious snack alternative, has awesome pro-biotic benefits, and helps fulfill the "3-A-Day" dairy recommendations.

This TV Spot for the United Dairymen informs that with all the no's that come with our food choices, there is a tasty and healthy "yo" just around the corner. The bottom line is that people are empowered to make their own choices and yogurt makes it just that much more rewarding.

*Chaucer. Trans: "When in April the sweet showers fall, And pierce the drought of March to the root, and all"

Shout out: Jennie Myers, Joe Quatrone, Mona Teffeteller, Dylan Amundson, NXNW Production, John Eames, John Nance

Labels: chaucer, creativity, Dairy, food and beverage, TV, yogurt

And for a little musical inspiration on this President's Day: Justin Townes Earle.




I'm a big fan of musicians who are actually musicians - those who write their own soul-spanking lyrics; those who have unique voices; those who play their own instruments; those who know the history of their craft and share their new renditions with the rest of us.

Hence, I'm a big fan of Justin Townes Earle (son of legendary Steve Earle). He's a little folk-rockabilly-bluegrass-country. Although you can't pigeonhole his music into any one genre - especially not mainstream country, which is precisely why I love his sound. As JTE said in this Huffington Post article, "99% of Music Row (the infamous stretch of street in Nashville, TN where country music is signed, sealed, delivered) is bullshit."

Sometimes, it seems like 99% of most everything mainstream is bullshit. Which I suppose makes finding the 1% of whatever it is that's not bullshit really quite enjoyable.

So, enjoy.

Labels: creativity, Justin Townes Earle, music

MTV will now just be called GTL. (That's Gym, Tan, Laundry for those of you who DON'T know).

This AdAge article reports that MTV is "updating" it's logo for the first time in 28 years.

"Music is still at the center of so much of what we do," said MTV general manager Stephen Friedman, "But we've really expanded what that means. We needed the logo to be flexible enough to have the artists within it but also the stars of our shows. It's an updating that speaks to this audience in a much simpler, bolder way."

P.S., MTV, your programming has nothing to do with music anymore.

As MTV is in the business of producing E! Television's leftovers (Jersey Shore was originally offered to E!), it's prime-time programming has nothing to do with sharing music or music videos as a pop-culture-informed art form, and everything to do with promoting trashy, shamefully naive, unrealistic behavior to the entitled masses through the premises of its shows and the ridiculous people in them.

So call a spade, a spade, MTV. Admit you're in the business of peddling smut with low production cost and you only run videos for an hour or two at 5 in the morning - a time slot that finds your target audience only just asleep after a long night of clubbing and smooshing.

Shameful admission? I've watched The Jersey Shore - a show MTV seems to believe will save its spiraling ratings. But 'The Shore' is a train wreck; that's why I and a lot of people watch. And if I laughed, it was at the show - not with it.

But The Jersey Shore won't float MTV forever, because the lifestyles the people on 'The Shore' live doesn't, or shouldn't, last forever. It gets a little creepy when a leathery-tan, super-ripped late-30-something is fighting the beats in the club. Just saying.

So, MTV doesn't need a logo redesign if it really wants to save its ratings. It needs go back to its roots, if you will, and re-consider how it got to be internationally renowned in the first place.

Music, unlike fickle Jersey Shore fads, is timeless. It breaks down cultural and international boundaries. It affects people endlessly. And it's a timelessly marketable product that would keep ratings afloat if delivered in a smart enough manner, arguably forever.

You're 28 MTV. Time to grow up and produce some real Music Television.

Labels: creativity, Jersey Shore, Marketing, MTV

TBWA\Chiat\Day just keeps on cranking out weird/great stuff for Skittles. So good in fact I just can't help but share it. Skittles could quite possibly be my favorite brand based on their consistent ability to come up with creative, outside the box thinking. Check out the crazy new spot here. And the website here.

Cheers,
DRA

Labels: creativity, food and beverage

The Albertson's LLC team recently wrapped production on a new collateral piece for perspective pharmacy students. Easy to transport for Albertson's recruiting teams and unique in the category for graduates, the piece is already receiving lots of positive feedback. The team at Albertson's provided us with fantastic leadership and we're all excited that the piece is now in market and making the rounds. As far as the inspiration and details of the piece, please click on the above graphic. Hats off to Jennie, Sean, Mona and Karma.

Labels: creativity, Drake Cooper employees

"This video shows the winner of "Ukraine’s Got Talent", Kseniya Simonova, 24, drawing a series of pictures on an illuminated sand table showing how ordinary people were affected by the German invasion during World War II. Her talent, which admittedly is a strange one, is mesmeric to watch. The images, projected onto a large screen, moved many in the audience to tears and she won the top prize of about £75,000. She begins by creating a scene showing a couple sitting holding hands on a bench under a starry sky, but then warplanes appear and the happy scene is obliterated. It is replaced by a woman’s face crying, but then a baby arrives and the woman smiles again. Once again war returns and Miss Simonova throws the sand into chaos from which a young woman’s face appears. She quickly becomes an old widow, her face wrinkled and sad, before the image turns into a monument to an Unknown Soldier. This outdoor scene becomes framed by a window as if the viewer is looking out on the monument from within a house. In the final scene, a mother and child appear inside and a man standing outside, with his hands pressed against the glass, saying goodbye. The Great Patriotic War, as it is called in Ukraine, resulted in one in four of the population being killed with eight to 11 million deaths out of a population of 42 million. Kseniya Simonova says: "I find it difficult enough to create art using paper and pencils or paintbrushes, but using sand and fingers is beyond me. The art, especially when the war is used as the subject matter, even brings some audience members to tears. And there’s surely no bigger compliment."

http://www.youtube.com/watch_popup?v=vOhf3OvRXKg

Labels: creativity

Interesting to see some classic cartoon characters take on a fresh new look and update their brands for the next generation... I especially dig the new Strawberry Shortcake, but some of the others I have seen aren't so impressive. Here are a few more:
http://tinyurl.com/ydk8jju

Labels: creativity

DC's own Joe Quatrone and Sean Young w/ Bob Garfield @ the National ADDYS®! DC brought home a Silver ADDY® for our "Be A Good Scout" handbook for the Idaho Film office. See the work here!

Labels: creativity

Check out this billboard for Sun Chips done by Juniper Park an agency out of Canada. Sun Chips are made with solar energy in Modesto, California and Juniper Park took that concept and applied it to their newest billboards. This is absolutely brilliant in my opinion. Click the link below to watch the video. Enjoy.

Labels: Advertising, creativity

Labels: creativity, Drake Cooper

A few days ago I received a package from a company called Gilt Groupe. They are an online store that peddles brand name fashion apparel at discount prices. Every week they have sales from name brand designers and you're notified by E-mail of what brands will be having sales that week as well as the day and time the sale starts.

The reason I feel compelled to post this is I purchased a T-shirt form this site that arrived two days later! I recently made a purchase on Zappos and even though they tout themselves as giving free shipping and consistently upgrading packages to over night...I still haven't received my shoes! This was actually the fastest I've ever received anything when ordering online and I wasn't expecting such quickness especially over a shirt. I was even more excited when I opened what looked to be a normal shipping box to find that they had printed on the inside of the box as well as used tissue paper and a foiled thank you card. I wish every company realized that it's all in the details. I'll be purchasing from this company many more times in the future. Check them out if you'd like at www.gilt.com

Labels: Advertising, creativity

This is a spot for Jensen Jeweler's new April promotion The Bright Sale. The concept for the promotion as well as the television spot came from Jennie Myers and Sean Young here at Drake Cooper. North By Northwest here in Boise, ID handled the animation and production of the television spot. This spot and a :15 version will air in rotation, March 30th through April 20th, in all of Jensen Jeweler's markets located in Idaho, Montana, Nevada, Wyoming and South Dakota.

Labels: creativity, retail

Be on the lookout for some seriously cheesy television spots Drake Cooper recently developed for our client The United Dairymen of Idaho. All five of the fifteen second spots began running last week and are part of an integrated campaign for cheese. The spots are very short and simple but at the same time "hero" cheese while positioning it as a healthy snack alternative. Each block of cheese in the five spots was painstakingly hand carved to perfection and the film and animation effects were handled by North by Northwest Productions right here in Boise. Check out the rest of the spots on YouTube and remember if you need a healthy tasty snack "Say Cheese!"

Labels: creativity, food and beverage

Image by MSVG via FlickrNow THIS is creative marketing we can all learn from! Hyandai, the auto maker that purports to have come up with America's most creative warranty a decade ago, which still may be the industry's best at 100,000 miles or ten years, has now upped their game for the current economy offering the following:

A decade ago Hyundai pioneered America's best warranty to show you the faith we have in our cars, Today, in addition to our warranty we're introducing Hyundai Assurance, to show you the faith we have in you. Right now, buy or lease a new Hyundai, and if in the next year you lose your income* we'll let you return it. That's the Hyundai Assurance.

*And the fine print is even great. Ironicallly, it's not a bunch of legal-ease and states:

Involuntary unemployment
Physical disability
Loss of driver's license due to physical imparment
International employment transfer
Self employed personal bankruptcy
Accidental death

I am sure the legal ramifications are there when you sign up, but to keep them away from the markting is smart and bold. In total there are several great lessons to think about here as marketers. Of course the first is to be creative with the offer. This sells itself. Secondly, I love the tone and the way it makes me as the consumer feel. I have not seen any ads, just the web site, but it is clean and simple. And, as they state, It DOES give me confidence. As we all know consumer confidence is the key to selling right now. Third, the wording is so crisp and straight forward that committees and legal meetings must have been managed well so the copy could SELL. Congratulations to the Hyundai marketing team. Nicely done.

This is the best I have seen in the first few weeks in 2009. You?

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Labels: creativity, Hyundai Assurance, Marketing, Warranty