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Tuesday, March 23, 2010
Good News for TV
TV is still victorious in "this economy" and even though many reports have us believing it's falling by the wayside, recent research suggest otherwise.
An eMarketer's poll found that 69% of Generation X-ers (age 27-43) named TV as their favorite medium. 77% of Baby Boomers (age 44-62) also list TV as their favorite medium. So much for the internet completely taking over.
To further support this, the Nielsen Company reports that U.S. TV viewing reached an all-time high in the 2008-2009 season. Americans are spending an average of 4 hours and 49 minutes a day in front of the TV - that's up 20% from 10 years ago. The company also reports that 95% of all adults are reached by TV on a daily basis.
So what's the message? You no longer have to feel guilty about hunkering down in front of the TV. It's still cool.
An eMarketer's poll found that 69% of Generation X-ers (age 27-43) named TV as their favorite medium. 77% of Baby Boomers (age 44-62) also list TV as their favorite medium. So much for the internet completely taking over.
To further support this, the Nielsen Company reports that U.S. TV viewing reached an all-time high in the 2008-2009 season. Americans are spending an average of 4 hours and 49 minutes a day in front of the TV - that's up 20% from 10 years ago. The company also reports that 95% of all adults are reached by TV on a daily basis.
So what's the message? You no longer have to feel guilty about hunkering down in front of the TV. It's still cool.
Labels: TV
Wednesday, March 3, 2010
Six Degrees of “Drink Yer Milk”
TV: United Dairymen of Idaho Milk Campaign
Your mom or other parental unit probably told you a gazillion times to drink your milk or you’d have to go to bed without listening to Jim Backus. With these TV spots for United Dairymen of Idaho, we decided to work the other direction and have kids tell us about the yummy nutritional awesomeness about milk. So listen up and drink up, or no Spongebob riding David Hasslehoff for you.
All six of the spots were filmed over 4 days by NXNW productions. The flaxen-domed director was John Eames, produced by Steve Simkins, and edited by John Nance.
The “I like Milk” TV campaign focused on two main directions, "Slice of Life" and "Science." Enjoy:
Slice Of life:
Here we see kids, friends, hooligans (sans choreography), teammates, and moms interact over milk in day-to-day settings.
Science:
Bigger production values make this the science fair of science fairs.
Shout-Out: Lisa Hawkes, Jennie Myers, Joe Quatrone, Sean Young, Karma Jones, Dylan Amundson, Mona Teffeteller, NXNW productions, Steve Simkins, John Eames, John Nance, Dave Earnest, Mike Baltzell, El Korah Shrine
Labels: creativity, food and beverage, TV
Wednesday, February 24, 2010
"Yo" is the cure for the yo-yo diet
United Dairymen of Idaho Yogurt TV
There was a time when the english language looked like this:
Whan that Aueryłł wt his shoures soote,
The droghte of Marcħ, hath perced to the roote*
Back then, the word diet meant "way of life." While these days people associate a diet with losing weight with soul-crushing deprivation strategies, we wanted to educate people that good health begins with smart choices. Yogurt offers a nutritious and delicious snack alternative, has awesome pro-biotic benefits, and helps fulfill the "3-A-Day" dairy recommendations.
This TV Spot for the United Dairymen informs that with all the no's that come with our food choices, there is a tasty and healthy "yo" just around the corner. The bottom line is that people are empowered to make their own choices and yogurt makes it just that much more rewarding.
*Chaucer. Trans: "When in April the sweet showers fall, And pierce the drought of March to the root, and all"
Shout out: Jennie Myers, Joe Quatrone, Mona Teffeteller, Dylan Amundson, NXNW Production, John Eames, John Nance
There was a time when the english language looked like this:
Whan that Aueryłł wt his shoures soote,
The droghte of Marcħ, hath perced to the roote*
Back then, the word diet meant "way of life." While these days people associate a diet with losing weight with soul-crushing deprivation strategies, we wanted to educate people that good health begins with smart choices. Yogurt offers a nutritious and delicious snack alternative, has awesome pro-biotic benefits, and helps fulfill the "3-A-Day" dairy recommendations.
This TV Spot for the United Dairymen informs that with all the no's that come with our food choices, there is a tasty and healthy "yo" just around the corner. The bottom line is that people are empowered to make their own choices and yogurt makes it just that much more rewarding.
*Chaucer. Trans: "When in April the sweet showers fall, And pierce the drought of March to the root, and all"
Shout out: Jennie Myers, Joe Quatrone, Mona Teffeteller, Dylan Amundson, NXNW Production, John Eames, John Nance
Labels: chaucer, creativity, Dairy, food and beverage, TV, yogurt
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