Drake Cooper
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Friday, February 6, 2009

The Goods...

We've seen our favorite celebs promoting a slew of products on their shows or in their movies, but what about their access to all the products? Another angle to getting product placed is through gift bags or promotional events. Freebie for the celeb might mean free advertising of the product. Get the celeb to love your goods & they will promote out of passion- or will they?



Stay tuned in the remaining '09 months for more posts and detail on Product Research!

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Thursday, February 5, 2009

Is that my favorite TV show... or my favorite product?

So we've seen the movies, but what about our favorite TV shows? Do we use these products? Did we even realize they were in the episode? Did that News cast just give me feature story or was that product placement in an informative fashion?

Watch your favorite tonight and try to write down all the placement just for kicks.


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Monday, February 2, 2009

Goin' Old School...

You may have to really look to see it, but I think that's Marlboro in the scene... Oh, & is that some sort of Soda Product a the end? Pretty sneaky...



I love that even early Superman wrestled with Product Placement!

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A Talladega Dinner... or is it?

This is one that I just had to post. I am starting with this for day one of my viedo tease stream becasue it's my favorite & it's so in your face.

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Sunday, February 1, 2009

Product Placement's Place in the Ad Industry...

Ah, product placement. We see it on TV, in the Movies, & even in the News these days- not to mention the value of placing your product in a Promotional Emmy’s gift bag, or sending it down the red carpet!

With all the products out there and all the creative ways to get your product placed in this chaotic ad world, sometimes it’s entertaining to just sit back and watch your favorite actor get intimate with everyday products that you may or may not crave.

Throughout the year 2009- keep an eye out for my observations & research regarding product placement… I’ll take you through the Who, What, When, Where, & Why’s- all in hopes to assist you to make an educated decision whether or not product placement is right for you or your client. At first you’ll notice a slew of video examples, but then each month I’ll do my best to provide more detail on multiple angles like what product placement is, why it’s out there,& if it’s feasible for you… starting with this video… Welcome to Product Placement!


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