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Miss Gibson, if you please, our Director of Media and Research has recently passed her Google Adwords Certification!
So what does this mean? It means that not only is Robbin a whiz at taking brutal exams (it is rumored that she participated in Exam Gauntlet XVI where she took fourteen back to back exams in a twenty-four hour period, pausing only to devour Powerbars and swig Rockstar energy drinks, and passed every exam with a 92% or better. For fun. No kidding) but she now has a full and developed understanding of how to better create, enhance and position our clients' websites and advertising to ensure maximum exposure and optimization on Google, Yahoo, Bing and just about any other search engine you can name.
We're so proud of her!
Just another delicious dish served up from your friends at Drake Cooper.
The Chart of the day from Silicon Alley Insider.
The growth of Internet advertising through the medium's first 14 years obliterates the growth of advertising for cable and broadcast television over their first 14 years. Here's a revenue comparison in current inflation-adjusted dollars.
![Reblog this post [with Zemanta]](http://img.zemanta.com/reblog_e.png?x-id=34f0ec51-ee57-443f-85fc-8ac19cbca882)
Check it out HERE.
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Wednesday, February 10, 2010
Toyota's Media-Generated Crisis; Post-Crisis Communication
Whether you drive a Toyota Prius or have just been following the media waylay Toyota has received over the issue of the Prius's faulty breaks, it's been fascinating to see media and even D.C. politicos inform the extent of this crisis and Toyota's response - lacking or not.
Academic approaches to crisis communications (read - great scholars like Coombs, Holladay, & Ulmer) often look at the extent to which media actually inform and manifest a crisis.
For Toyota and the case of the faulty breaks and sticky gas pedals, staunch media coverage and the whole "stop driving your Toyota's" misstatement from transportation secretary LaHood, definitely seem to be manifesting a crisis that never actually happened.
I say the crisis "never actually happened" because, well, it's not like millions of Prius drivers' breaks all suddenly failed at once and a bunch of people perished. (For a more appropriate definition of a crisis, see Haiti).
Now - should faulty break and sticky gas pedal malfunctions have been addressed? Absolutely? Should Toyota have responded with recalls sooner? Probably. But the recalls are out - to the tune of 8.5 million cars and trucks, globally.
Toyota has produced (quite quickly, I might add) some television spots like this one, which practice crisis management 101: remind audience of long-established, trusted history; softly acknowledge faults; point out efforts to fix errors; talk about bright and promising future.
I actually think the messaging in this video is solid - straightforward - and affective. Granted, I don't drive a Toyota. So for those that do, are Toyota's actions sufficient in easing consumers' fears?
Or do additional media reports about an inaccessible brand and closed company culture carry more weight and implications than a 15-second TV spot with reassuring messaging can fix?
Ironically, companies with closed cultures and their ability to survive crises is also an oft-studied topic when it comes to crisis communication.
And the basic premise of many theories resulting from these studies?
If you have a tight-lipped, inaccessible corporate culture and you or your product encounters risk or an actual crisis, media are going to attack you corporate practices right along with the risk/crisis.
Which is to say, media-generated crisis or not, it's still a crisis.
And I believe it takes a lot more (read corporate culture overhaul) than a creative commercial spot to make the crisis subside.
Academic approaches to crisis communications (read - great scholars like Coombs, Holladay, & Ulmer) often look at the extent to which media actually inform and manifest a crisis.
For Toyota and the case of the faulty breaks and sticky gas pedals, staunch media coverage and the whole "stop driving your Toyota's" misstatement from transportation secretary LaHood, definitely seem to be manifesting a crisis that never actually happened.
I say the crisis "never actually happened" because, well, it's not like millions of Prius drivers' breaks all suddenly failed at once and a bunch of people perished. (For a more appropriate definition of a crisis, see Haiti).
Now - should faulty break and sticky gas pedal malfunctions have been addressed? Absolutely? Should Toyota have responded with recalls sooner? Probably. But the recalls are out - to the tune of 8.5 million cars and trucks, globally.
Toyota has produced (quite quickly, I might add) some television spots like this one, which practice crisis management 101: remind audience of long-established, trusted history; softly acknowledge faults; point out efforts to fix errors; talk about bright and promising future.
I actually think the messaging in this video is solid - straightforward - and affective. Granted, I don't drive a Toyota. So for those that do, are Toyota's actions sufficient in easing consumers' fears?
Or do additional media reports about an inaccessible brand and closed company culture carry more weight and implications than a 15-second TV spot with reassuring messaging can fix?
Ironically, companies with closed cultures and their ability to survive crises is also an oft-studied topic when it comes to crisis communication.
And the basic premise of many theories resulting from these studies?
If you have a tight-lipped, inaccessible corporate culture and you or your product encounters risk or an actual crisis, media are going to attack you corporate practices right along with the risk/crisis.
Which is to say, media-generated crisis or not, it's still a crisis.
And I believe it takes a lot more (read corporate culture overhaul) than a creative commercial spot to make the crisis subside.
Labels: crisis communication, crisis response, Media, Public Relations, Toyota
Thursday, November 5, 2009
If Only REACH still mattered...
More adults come into contact with broadcast radio than the Internet, according to aNielsen analysis of a Council for Research Excellence (CRE) study.
The CRE physically watched consumers throughout the day to see how they consume media. Unsurprisingly, people see live television the most. It reaches 95% of adults. After that it's radio at 77%, the Web at 64%, newspapers at 35%, and magazines at 27%.
The radio versus Internet thing is a bit surprising till you remember radio can play passively in the background in cars and offices. The Internet is something you have to actively seek. Read >
Labels: Media
Wednesday, June 10, 2009
Google Adwords Certified
Miss Gibson, if you please, our Director of Media and Research has recently passed her Google Adwords Certification!
So what does this mean? It means that not only is Robbin a whiz at taking brutal exams (it is rumored that she participated in Exam Gauntlet XVI where she took fourteen back to back exams in a twenty-four hour period, pausing only to devour Powerbars and swig Rockstar energy drinks, and passed every exam with a 92% or better. For fun. No kidding) but she now has a full and developed understanding of how to better create, enhance and position our clients' websites and advertising to ensure maximum exposure and optimization on Google, Yahoo, Bing and just about any other search engine you can name.
We're so proud of her!
Just another delicious dish served up from your friends at Drake Cooper.
Tuesday, May 26, 2009
Print and Mobile Working Together
Influx drew my attention to Nokia's new Point & Find (beta) that more closely links in-market print efforts with the mobile web. The video below articulates it best.
Along these lines, there's been an increasing use of QR Codes on products and ads, which is another way of linking the physical world to the mobile web.
More popular in Japan and parts of Europe than in the US, QR Codes will gain steam here as increased consumer demand pulls device makers to include cameras and easy web browsing capabilities on all phones. But Ralph Lauren, among others, have already started including QR Codes on their ads:
What does it all mean?
With every day that passes the web is simply linking up tighter and tighter to the physical world. And the best description I've found so far of where this road probably leads is articulated here.
Along these lines, there's been an increasing use of QR Codes on products and ads, which is another way of linking the physical world to the mobile web.
More popular in Japan and parts of Europe than in the US, QR Codes will gain steam here as increased consumer demand pulls device makers to include cameras and easy web browsing capabilities on all phones. But Ralph Lauren, among others, have already started including QR Codes on their ads:
What does it all mean?
With every day that passes the web is simply linking up tighter and tighter to the physical world. And the best description I've found so far of where this road probably leads is articulated here.
Labels: Media, mobile, mobile web, Nokia, QR Codes
Thursday, April 16, 2009
Social Media Job Title of the Month: Community Manager
As posted on mashable.com by Stuart Foster.
Community manager is the new it position in social media. To establish hardcore communities of evangelists around your brand, you need to have one. However, what makes up a successful community manager? Read here.
Community manager or not, this is good advice/guidance to consider.
Community manager is the new it position in social media. To establish hardcore communities of evangelists around your brand, you need to have one. However, what makes up a successful community manager? Read here.
Community manager or not, this is good advice/guidance to consider.
Labels: Media
Tuesday, April 14, 2009
Internet Advertising Growth
The Chart of the day from Silicon Alley Insider.
The growth of Internet advertising through the medium's first 14 years obliterates the growth of advertising for cable and broadcast television over their first 14 years. Here's a revenue comparison in current inflation-adjusted dollars.
Labels: Advertising, Media, mobile web, Online advertising, Silicon Alley Insider
Wednesday, April 8, 2009
Facebook Puts Fizz in Coke
Image via Wikipedia
Check it out HERE.
Labels: Facebook, Media, Social media
Thursday, February 5, 2009
Digital TV Officially Delayed
Congress voted yesterday to delay the DTV switch until June 12th. This will become official once President Obama signs the bill. Only time will tell if another 4 months will be enough for people to be prepared or if officials will call for another delay.
Labels: Advertising, Media
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