United Dairymen of Idaho Yogurt TV

There was a time when the english language looked like this:

Whan that Aueryłł wt his shoures soote,
The droghte of Marcħ, hath perced to the roote*

Back then, the word diet meant "way of life." While these days people associate a diet with losing weight with soul-crushing deprivation strategies, we wanted to educate people that good health begins with smart choices. Yogurt offers a nutritious and delicious snack alternative, has awesome pro-biotic benefits, and helps fulfill the "3-A-Day" dairy recommendations.

This TV Spot for the United Dairymen informs that with all the no's that come with our food choices, there is a tasty and healthy "yo" just around the corner. The bottom line is that people are empowered to make their own choices and yogurt makes it just that much more rewarding.

*Chaucer. Trans: "When in April the sweet showers fall, And pierce the drought of March to the root, and all"

Shout out: Jennie Myers, Joe Quatrone, Mona Teffeteller, Dylan Amundson, NXNW Production, John Eames, John Nance

Labels: chaucer, creativity, Dairy, food and beverage, TV, yogurt

Idaho's gold medal winning cyclist Kristin Armstrong loves chocolate milk. Armstrong is an active proponent of chocolate milk as a refreshing and refueling choice for post-workout thirst quenching or general enjoyment.

Last Thursday, Armstrong worked with Drake Cooper, United Dairymen of Idaho and North by Northwest to shoot a commercial promoting chocolate milk as her beverage of choice. Armstrong is sponsored by the United Dairymen of Idaho (Drake Cooper's new client.) Check out the pictures for a sneak peak.

The commercial will soon be appearing on a TV near you, but feel free to check out the finished product below.

Labels: Advertising, Chocolate milk, Dairy, Drake Cooper PR, food and beverage, United Dairymen of Idaho