« Back to Blog
Saturday, February 6, 2010
Do Superbowl Commercials and Social Media Need to Mix?
A friend e-mailed this hilarious Doritos commercial, titled "Doritos Slap."
Just days before the Superbowl, I wondered if this great new spot had been leaked online.
Turns out, it's part of the online campaign: "Doritos Presents: CRASH THE SUPERBOWL."
Apparently, this campaign allowed consumers to create and submit commercials that consumers would vote on; finalists would win dinero and ultimately, the top three will be shown during the Superbowl as a Doritos brand commercial (whatever that means).
Part of me loves the consumer outreach aspect of this. Another part of me is disappointed that I've seen the commercials already. The "Crash the Superbowl" concept just impacts consumers like me and the other viewers who watch these commercial spots online and thus get jilted out of seeing three new, mind-blowing, hilarious, creative, etc. spots during the actual game.
Doritos, you're crashing MY Superbowl. Not cool. So next year, have your highly-paid marketing execs. employ their own creativity and come up with something cool. Then, don't spill the beans before the big game.
Just days before the Superbowl, I wondered if this great new spot had been leaked online.
Turns out, it's part of the online campaign: "Doritos Presents: CRASH THE SUPERBOWL."
Apparently, this campaign allowed consumers to create and submit commercials that consumers would vote on; finalists would win dinero and ultimately, the top three will be shown during the Superbowl as a Doritos brand commercial (whatever that means).
Part of me loves the consumer outreach aspect of this. Another part of me is disappointed that I've seen the commercials already. The "Crash the Superbowl" concept just impacts consumers like me and the other viewers who watch these commercial spots online and thus get jilted out of seeing three new, mind-blowing, hilarious, creative, etc. spots during the actual game.
Doritos, you're crashing MY Superbowl. Not cool. So next year, have your highly-paid marketing execs. employ their own creativity and come up with something cool. Then, don't spill the beans before the big game.
Labels: Advertising, commercials, Crash the Superbowl, Doritos, Superbowl
Drake Cooper on the Web
Previous Posts
- This blog has moved Becoming a Linchpin How do you want to be engaged on social media? The (Re)Visionary Film Trailer Lady Gaga and Polaroid The Last Advertising Agency on Earth Keynetic For The People Good News for TV Calm Amidst the Social Media Mayhem Top 5 Food & Beverage Takeaways from Expo West
Topics
- Creativity
- Campaign Planning
- Marketing
- Web
- Public Relations
- Advertising
- Media
- Travel & Tourism
- Gaming
- Real Estate
- Food & Beverage
- Government
- Retail
- Tech
- Pacific Northwest Lifestyle
- Drake Cooper
Archives
- November 2007
- January 2008
- February 2008
- April 2008
- May 2008
- June 2008
- July 2008
- August 2008
- September 2008
- October 2008
- November 2008
- December 2008
- January 2009
- February 2009
- March 2009
- April 2009
- May 2009
- June 2009
- August 2009
- September 2009
- October 2009
- November 2009
- December 2009
- January 2010
- February 2010
- March 2010
- April 2010
Subscribe to
Posts [Atom]