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The Albertson's LLC team recently wrapped production on a new collateral piece for perspective pharmacy students. Easy to transport for Albertson's recruiting teams and unique in the category for graduates, the piece is already receiving lots of positive feedback. The team at Albertson's provided us with fantastic leadership and we're all excited that the piece is now in market and making the rounds. As far as the inspiration and details of the piece, please click on the above graphic. Hats off to Jennie, Sean, Mona and Karma.
Interesting to see some classic cartoon characters take on a fresh new look and update their brands for the next generation... I especially dig the new Strawberry Shortcake, but some of the others I have seen aren't so impressive. Here are a few more:
http://tinyurl.com/ydk8jju
Drake Cooper is excited to announce that we'll be bringing Art & Copy to Boise on Thursday March 18th and the screening will be downtown at the Egyptian Theatre!
Here is a quick synopsis for anyone who's unfamiliar:
ART & COPY is a powerful new film about advertising and inspiration. Directed by Doug Pray (SURFWISE, SCRATCH, HYPE!), it reveals the work and wisdom of some of the most influential advertising creatives of our time -- people who've profoundly impacted our culture, yet are virtually unknown outside their industry. Exploding forth from advertising's "creative revolution" of the 1960s, these artists and writers all brought a surprisingly rebellious spirit to their work in a business more often associated with mediocrity or manipulation: George Lois, Mary Wells, Dan Wieden, Lee Clow, Hal Riney and others featured in ART & COPY were responsible for "Just Do It," "I Love NY," "Where's the Beef?," "Got Milk," "Think Different," and brilliant campaigns for everything from cars to presidents. They managed to grab the attention of millions and truly move them. Visually interwoven with their stories, TV satellites are launched, billboards are erected, and the social and cultural impact of their ads are brought to light in this dynamic exploration of art, commerce, and human emotion.
In short this film is a must see for anyone who's in advertising, design or any creative field for that matter. We're currently working out the rest of the details so keep checking back to find out more as we get closer to the date of the screening. One thing's for sure though...it will be a crazy kick-ass event to gather all of the talented creative types in Boise! For more on the film see the link below.
http://artandcopyfilm.com/
Cheers!
Thursday, January 28, 2010
Albertson's Pharmacy Brochure
The Albertson's LLC team recently wrapped production on a new collateral piece for perspective pharmacy students. Easy to transport for Albertson's recruiting teams and unique in the category for graduates, the piece is already receiving lots of positive feedback. The team at Albertson's provided us with fantastic leadership and we're all excited that the piece is now in market and making the rounds. As far as the inspiration and details of the piece, please click on the above graphic. Hats off to Jennie, Sean, Mona and Karma.
Labels: creativity, Drake Cooper employees
Tuesday, January 26, 2010
20 Things Already Known About the Apple Tablet
Friday, January 22, 2010
Making the social media rounds- Pants on the Ground
Labels: Social media
Wednesday, January 20, 2010
Just because It's Cool
"This video shows the winner of "Ukraine’s Got Talent", Kseniya Simonova, 24, drawing a series of pictures on an illuminated sand table showing how ordinary people were affected by the German invasion during World War II. Her talent, which admittedly is a strange one, is mesmeric to watch. The images, projected onto a large screen, moved many in the audience to tears and she won the top prize of about £75,000. She begins by creating a scene showing a couple sitting holding hands on a bench under a starry sky, but then warplanes appear and the happy scene is obliterated. It is replaced by a woman’s face crying, but then a baby arrives and the woman smiles again. Once again war returns and Miss Simonova throws the sand into chaos from which a young woman’s face appears. She quickly becomes an old widow, her face wrinkled and sad, before the image turns into a monument to an Unknown Soldier. This outdoor scene becomes framed by a window as if the viewer is looking out on the monument from within a house. In the final scene, a mother and child appear inside and a man standing outside, with his hands pressed against the glass, saying goodbye. The Great Patriotic War, as it is called in Ukraine, resulted in one in four of the population being killed with eight to 11 million deaths out of a population of 42 million. Kseniya Simonova says: "I find it difficult enough to create art using paper and pencils or paintbrushes, but using sand and fingers is beyond me. The art, especially when the war is used as the subject matter, even brings some audience members to tears. And there’s surely no bigger compliment."
http://www.youtube.com/watch_popup?v=vOhf3OvRXKg
http://www.youtube.com/watch_popup?v=vOhf3OvRXKg
Labels: creativity
Tuesday, January 19, 2010
Reinventing Mardi Gras on Social Media
Fabulous article on how NOLA resident Tom Martin, also prez of Zehnder Communications, plans to use social media to convey "the real Mardi Gras," which truly is a culturally-rich, tradition-based, family-friendly experience.
Nerd alert: I'm so excited to see how this effort pays-off in educating the masses that Mardi Gras is actually NOT the scene of debauchery on Bourbon Street that mass media make it out to be.
When I experienced Mardi Gras as a pseudo-local alongside the natives, we only hit up Bourbon St. once. It was so crowded and reminiscent of an out-of-control frat party that we retreated uptown for more muffulettas and King Cake. The music uptown is always better too - whether it's Mardi Gras season or not.
The mornings were spent jockeying for a 'tailgate' spot along parade routes on streets like St. Charles, next to families, college kids, couples, dogs, freaks in costumes; lots of eccentricity. When the parades roll, you can catch some really good beads and hear fabulous music. Sure, you are drinking the entire time. But in between parades you usually retreat to one house or another and gorge on fish fries, crawfish boils (if it's an early season), aforementioned muffulettas, etc.
That was my Mardi Gras experience. It seemed more steeped in amazing food and sitting around peoples' homes socializing and having a raucous good time doing so than vomiting or losing your shirt on Bourbon Street.
Nerd alert: I'm so excited to see how this effort pays-off in educating the masses that Mardi Gras is actually NOT the scene of debauchery on Bourbon Street that mass media make it out to be.
When I experienced Mardi Gras as a pseudo-local alongside the natives, we only hit up Bourbon St. once. It was so crowded and reminiscent of an out-of-control frat party that we retreated uptown for more muffulettas and King Cake. The music uptown is always better too - whether it's Mardi Gras season or not.
The mornings were spent jockeying for a 'tailgate' spot along parade routes on streets like St. Charles, next to families, college kids, couples, dogs, freaks in costumes; lots of eccentricity. When the parades roll, you can catch some really good beads and hear fabulous music. Sure, you are drinking the entire time. But in between parades you usually retreat to one house or another and gorge on fish fries, crawfish boils (if it's an early season), aforementioned muffulettas, etc.
That was my Mardi Gras experience. It seemed more steeped in amazing food and sitting around peoples' homes socializing and having a raucous good time doing so than vomiting or losing your shirt on Bourbon Street.
Labels: mardi gras, Social media
Monday, January 18, 2010
Fresh New Look
Interesting to see some classic cartoon characters take on a fresh new look and update their brands for the next generation... I especially dig the new Strawberry Shortcake, but some of the others I have seen aren't so impressive. Here are a few more:
http://tinyurl.com/ydk8jju
Labels: creativity
Thursday, January 14, 2010
Art & Copy @ Egyptian Theatre March 18th
Drake Cooper is excited to announce that we'll be bringing Art & Copy to Boise on Thursday March 18th and the screening will be downtown at the Egyptian Theatre!
Here is a quick synopsis for anyone who's unfamiliar:
ART & COPY is a powerful new film about advertising and inspiration. Directed by Doug Pray (SURFWISE, SCRATCH, HYPE!), it reveals the work and wisdom of some of the most influential advertising creatives of our time -- people who've profoundly impacted our culture, yet are virtually unknown outside their industry. Exploding forth from advertising's "creative revolution" of the 1960s, these artists and writers all brought a surprisingly rebellious spirit to their work in a business more often associated with mediocrity or manipulation: George Lois, Mary Wells, Dan Wieden, Lee Clow, Hal Riney and others featured in ART & COPY were responsible for "Just Do It," "I Love NY," "Where's the Beef?," "Got Milk," "Think Different," and brilliant campaigns for everything from cars to presidents. They managed to grab the attention of millions and truly move them. Visually interwoven with their stories, TV satellites are launched, billboards are erected, and the social and cultural impact of their ads are brought to light in this dynamic exploration of art, commerce, and human emotion.
In short this film is a must see for anyone who's in advertising, design or any creative field for that matter. We're currently working out the rest of the details so keep checking back to find out more as we get closer to the date of the screening. One thing's for sure though...it will be a crazy kick-ass event to gather all of the talented creative types in Boise! For more on the film see the link below.
http://artandcopyfilm.com/
Cheers!
Thursday, January 7, 2010
Website Redesign Webinar
eMarketer is offering a free webinar called "Doing a Website Redesign for 2010 with an Internet Marketing Strategy in Mind." Sounds pretty timely to me. Below are details. I'm registering--let me know if you're interested and I'll snag a conference room.
Free Live Webinar: Wednesday January 13, 2010 at 1:00pm ET
The Internet has made apparent that a company's website is an increasingly important asset. Many businesses are now embarking on website redesign projects to "improve" their websites. However, in order to really get the most out of a website redesign, companies need to construct their website in the context of a greater Internet marketing strategy.This webinar will be hosted by HubSpot's VP of Marketing, Mike Volpe. Mike leads HubSpot's lead generation and branding strategy. Since Mike joined HubSpot, the company has grown from 12 to 1,800 customers, 5 to 100 employees, and raised $33 million of venture capital.
This free live webinar will cover:
* Before you get started - when and why to do a website redesign
* Keyword research to build out your website content strategically
* Building your website's reputation via blogs and social media
* How to measure results from your Internet marketing efforts
Free Live Webinar: Wednesday January 13, 2010 at 1:00pm ET
The Internet has made apparent that a company's website is an increasingly important asset. Many businesses are now embarking on website redesign projects to "improve" their websites. However, in order to really get the most out of a website redesign, companies need to construct their website in the context of a greater Internet marketing strategy.This webinar will be hosted by HubSpot's VP of Marketing, Mike Volpe. Mike leads HubSpot's lead generation and branding strategy. Since Mike joined HubSpot, the company has grown from 12 to 1,800 customers, 5 to 100 employees, and raised $33 million of venture capital.
This free live webinar will cover:
* Before you get started - when and why to do a website redesign
* Keyword research to build out your website content strategically
* Building your website's reputation via blogs and social media
* How to measure results from your Internet marketing efforts
Labels: Web
Monday, January 4, 2010
10 Best and Worst Internet Company Names of the Decade
An article at MarketingProfs.com recently discussed the 10 biggest dot-com naming trends.
These clever trends range from The Hookup, in which two words are linked together to create a whole new word and add it to our vernacular (Think YouTube, which was the winner, and TalkShoe, which was a sad, play-on-accent loser), to The Misspeller (Boku, a phonetic take on the French word beaucoup, won this race, and Cuil- do we really need another way to spell "cool?"- came in last place).
Photo sharing site Flickr came in first for The Letter-Dropper trend, and iStalkr, last. A bit intrigued by this creepy dot-com, I looked it up. This a tool that allows you to "stalk" those who subscribe to the same feeds as you do (Digg, YouTube, Flickr, etc), and vice versa. In essence, you see what they are reading and they you.
True it is an ill-conceived name, but I am more struck by the idea that someone out there believes we need yet another way to connect with each other. As we begin to have more of a relationship with our computers and our favored websites and articles (and therefore I posit less of a relationship with our human companions), we are inventing more ways to interact without actually interacting. Have the water cooler discussion, just not by the water cooler. One could propose that we are becoming more e-articulate, but less conversationally so. Or perhaps we are intrinsic cataloguers. All this from a site that isn't doing well and is poorly named.
In any case, 10 Best and Worst Internet Company Names of the Decade gives you pause. Every one of the "best" I do use, have used or at the very least have heard of. Of the "worst," only a couple have ever made it across my computer screen. Their bad names in consideration, it is also their function that has doomed them. Most of them are something I just don't have use for.
So here are a few questions to consider-
What companies have come before and what will come after? Will people get the name? What relevance does it carry? Is there any weight to it?
That being said, I still want dibs on bomb.com.
10 Best and Worst Internet Company Names of the Decade
An article at MarketingProfs.com recently discussed the 10 biggest dot-com naming trends.
These clever trends range from The Hookup, in which two words are linked together to create a whole new word and add it to our vernacular (Think YouTube, which was the winner, and TalkShoe, which was a sad, play-on-accent loser), to The Misspeller (Boku, a phonetic take on the French word beaucoup, won this race, and Cuil- do we really need another way to spell "cool?"- came in last place).
Photo sharing site Flickr came in first for The Letter-Dropper trend, and iStalkr, last. A bit intrigued by this creepy dot-com, I looked it up. This a tool that allows you to "stalk" those who subscribe to the same feeds as you do (Digg, YouTube, Flickr, etc), and vice versa. In essence, you see what they are reading and they you.
True it is an ill-conceived name, but I am more struck by the idea that someone out there believes we need yet another way to connect with each other. As we begin to have more of a relationship with our computers and our favored websites and articles (and therefore I posit less of a relationship with our human companions), we are inventing more ways to interact without actually interacting. Have the water cooler discussion, just not by the water cooler. One could propose that we are becoming more e-articulate, but less conversationally so. Or perhaps we are intrinsic cataloguers. All this from a site that isn't doing well and is poorly named.
In any case, 10 Best and Worst Internet Company Names of the Decade gives you pause. Every one of the "best" I do use, have used or at the very least have heard of. Of the "worst," only a couple have ever made it across my computer screen. Their bad names in consideration, it is also their function that has doomed them. Most of them are something I just don't have use for.
So here are a few questions to consider-
What companies have come before and what will come after? Will people get the name? What relevance does it carry? Is there any weight to it?
That being said, I still want dibs on bomb.com.
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