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Tuesday, February 23, 2010
Geo-Fencing - the latest in geo-marketing
North Face is embracing mobile marketing with a brilliant campaign that will send 'fans' text messages if they venture within a certain radius of a North Face store.
Read all about it in this New York Times article.
Forget mayorship. I project, within months, all you'll have to do to get special deals on brands you already love is venture near the store.
Labels: mobile marketing, North Face
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