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Saturday, May 30, 2009
Silicon Alley Insider
Tuesday, May 26, 2009
Print and Mobile Working Together
Influx drew my attention to Nokia's new Point & Find (beta) that more closely links in-market print efforts with the mobile web. The video below articulates it best.
Along these lines, there's been an increasing use of QR Codes on products and ads, which is another way of linking the physical world to the mobile web.
More popular in Japan and parts of Europe than in the US, QR Codes will gain steam here as increased consumer demand pulls device makers to include cameras and easy web browsing capabilities on all phones. But Ralph Lauren, among others, have already started including QR Codes on their ads:
What does it all mean?
With every day that passes the web is simply linking up tighter and tighter to the physical world. And the best description I've found so far of where this road probably leads is articulated here.
Along these lines, there's been an increasing use of QR Codes on products and ads, which is another way of linking the physical world to the mobile web.
More popular in Japan and parts of Europe than in the US, QR Codes will gain steam here as increased consumer demand pulls device makers to include cameras and easy web browsing capabilities on all phones. But Ralph Lauren, among others, have already started including QR Codes on their ads:
What does it all mean?
With every day that passes the web is simply linking up tighter and tighter to the physical world. And the best description I've found so far of where this road probably leads is articulated here.
Labels: Media, mobile, mobile web, Nokia, QR Codes
Thursday, May 7, 2009
Smart Grid technology comes to Idaho
The Idaho Environmental Forum had a great discussion this week about Smart Grid technology. Some of this work already is under way in Idaho, I was pleased to hear.
John Gardner, Associate Vice President for Energy Research, Policy and Campus Sustainability at Boise State University, kicked things off with excellent basic education about Smart Grid, and then Dave Angell from Idaho Power showed some of the smart meter technology that Idaho Power is dabbling with in residential markets.
Smart Grid is a relatively new term that refers to the intersection of computerized information technology with our electric transmission grid.
Gardner showed us this cool graphic explaining how electric power is typically generated and distributed to all of us earthlings. We get power from many sources such as coal plants, hydroelectric dams and renewable sources. John's graphic showed a water faucet pouring electricity onto a countertop, and then it spilled off into the distribution network from there.
John's point is that our electrical distribution grid wastes a lot of electricity because it was built a long time ago -- well before we had the kind of computer technology we have today. Our production plants crank out a lot of power, and sometimes they're cranking out tons of power when we need it the least, like when the rivers are peaking and producing lots of electricity, when there is very little demand.
Expert predict that by making our electric grid "smarter," we could save $46 billion to $117 billion in the next 20 years on a national basis.
The Idaho Power Co. is installing smart meters in residential households. The technology allows people at IPC to track in much more detail how much electricity people are using, and they can do it remotely from a computer. The advanced meters will allow them to experiment with time-of-day pricing (more expensive electricity at peak hours). It's unclear whether that will lead to less energy used or not.
John also noted that Marcia Franklin from Idaho Public TV once asked him, "Can I have a meter that shows me where my electricity comes from?" He wondered out loud if people knew where their electricity came from ... would they take extra measures to use less?
There's much more to come from Smart Grid discussions. It's cool to see that Idaho has a start on this much-needed initiative, and hopefully we'll see more action to use our electric power more efficiently, which will reduce the need for new power sources, and ultimately, save all of us money and preserve the environment.
John Gardner, Associate Vice President for Energy Research, Policy and Campus Sustainability at Boise State University, kicked things off with excellent basic education about Smart Grid, and then Dave Angell from Idaho Power showed some of the smart meter technology that Idaho Power is dabbling with in residential markets.
Smart Grid is a relatively new term that refers to the intersection of computerized information technology with our electric transmission grid.
Gardner showed us this cool graphic explaining how electric power is typically generated and distributed to all of us earthlings. We get power from many sources such as coal plants, hydroelectric dams and renewable sources. John's graphic showed a water faucet pouring electricity onto a countertop, and then it spilled off into the distribution network from there.
John's point is that our electrical distribution grid wastes a lot of electricity because it was built a long time ago -- well before we had the kind of computer technology we have today. Our production plants crank out a lot of power, and sometimes they're cranking out tons of power when we need it the least, like when the rivers are peaking and producing lots of electricity, when there is very little demand.
Expert predict that by making our electric grid "smarter," we could save $46 billion to $117 billion in the next 20 years on a national basis.
The Idaho Power Co. is installing smart meters in residential households. The technology allows people at IPC to track in much more detail how much electricity people are using, and they can do it remotely from a computer. The advanced meters will allow them to experiment with time-of-day pricing (more expensive electricity at peak hours). It's unclear whether that will lead to less energy used or not.
John also noted that Marcia Franklin from Idaho Public TV once asked him, "Can I have a meter that shows me where my electricity comes from?" He wondered out loud if people knew where their electricity came from ... would they take extra measures to use less?
There's much more to come from Smart Grid discussions. It's cool to see that Idaho has a start on this much-needed initiative, and hopefully we'll see more action to use our electric power more efficiently, which will reduce the need for new power sources, and ultimately, save all of us money and preserve the environment.
Labels: Boise State University, electricity, environment, Idaho Power, Smart Grid, tech
Tuesday, May 5, 2009
Idaho Lottery's Twiceland
On Sunday May 3rd The Idaho Lottery launched a new draw game, Double Play Daily. Purchase a $2 Double Play Daily ticket, and your numbers are entered into two draws daily, held back-to-back starting 8 p.m. MT. The jackpot is $20,000 and up for grabs daily! To launch the new draw game, Drake Cooper developed a new campaign for the Idaho Lottery, called “Twiceland”. In Twiceland, everything is twice as nice. The rainbows come in pairs, the flowers bloom twice a day, and your favorite diner always serves seconds, first. And your chances to win are twice as nice too, with two back to back draws held daily.
As our advertising suggests...hop aboard the fun express to Twiceland, and buy a Double Play Daily ticket today.
As our advertising suggests...hop aboard the fun express to Twiceland, and buy a Double Play Daily ticket today.
Labels: gaming
Monday, May 4, 2009
Joanne Taylor featured in the Idaho Business Review
It’s no secret that around here we view our own Joanne Taylor (and her twenty-five years of public relations experience) as something of a PR Goddess. So when the Idaho Business Review wrote an article about Joanne and her advice on crises management, we weren’t surprised. Joanne offers thoughtful insight to IBR writer, Dani Grigg, and discusses what she did when a client’s 200 ft sign literally came crashing to the ground right after she and her team promoted the construction of the world’s largest sign.
To read the full article, click here.
To read the full article, click here.
Labels: Public Relations
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