We've seen our favorite celebs promoting a slew of products on their shows or in their movies, but what about their access to all the products? Another angle to getting product placed is through gift bags or promotional events. Freebie for the celeb might mean free advertising of the product. Get the celeb to love your goods & they will promote out of passion- or will they?



Stay tuned in the remaining '09 months for more posts and detail on Product Research!

Labels: Advertising, Product Placement.

Congress voted yesterday to delay the DTV switch until June 12th. This will become official once President Obama signs the bill. Only time will tell if another 4 months will be enough for people to be prepared or if officials will call for another delay.

Labels: Advertising, Media

So we've seen the movies, but what about our favorite TV shows? Do we use these products? Did we even realize they were in the episode? Did that News cast just give me feature story or was that product placement in an informative fashion?

Watch your favorite tonight and try to write down all the placement just for kicks.

Labels: Advertising, Product Placement.

For those who haven't noticed, eclectic art and entertainment is starting to emerge on Facebook FunSpace. This example is the brain child of Slide Inc., which builds social media entertainment applications, and Katalyst Media, an Ashton Kutcher-led production firm. See the Keep your eyes on Slide. The company has a lot of heat behind it and is doing some fantastic stuff. There might be ideas there about the evolution of our clients' sites.

Labels: Web

Okay, so it's pretty clear which Dr. is placed here, but if you hang in there and watch the 'advertising' in the city as the Villon glides from building to building- you'll notice that the electronic boards strategically change as he flies back n' forth. I think this is a less obvious move because we assume those were the current boards during the making of the movie, but from the reports I've read, they were all product placement. In fact, I heard that the products that were actually there during the filming raised some commotion for being replaced by products that bought into those spots just for the movie. Tough argument, but in my opinion, if the movie is fictitious, then what's the difference if the boards were not advertised as posted in real-time?




Did you also catch the Marriott or the big come-back for Cup O' Noodles? Maybe you recognize the faces of the band that was playing? Pretty Heroic...

Labels: Product Placement. advertising

Addressing the troubling rise of what’s being referred to as “nature deficit disorder” is the driving force behind a new initiative that deems 2009 “Be Outside – Idaho Children in Nature” year. More than 100 state and federal agencies are partnering with educators, health care professionals and private entities to help raise awareness about the importance of children establishing a meaningful and lasting bond with the great outdoors.

In support of this initiative, Drake Cooper worked with Idaho’s Department of Parks and Recreation to design a website encouraging nature-deficient youth to go outside and play. The website, designed by Justin Yonk of Drake Cooper, includes 101 ideas for ways to play outside, the latest news and events happening outside in Idaho, information on how to get involved with the initiative, Idaho maps featuring destinations and attractions and plenty of other goodies.


Check out the site here: http://www.visitidaho.org/children-in-nature/.

Then get offline and get outside!

Labels: interactive, nature, parks and recreation, travel and tourism, Web, website launch

You may have to really look to see it, but I think that's Marlboro in the scene... Oh, & is that some sort of Soda Product a the end? Pretty sneaky...



I love that even early Superman wrestled with Product Placement!

Labels: Product Placement.

This is one that I just had to post. I am starting with this for day one of my viedo tease stream becasue it's my favorite & it's so in your face.

Labels: Advertising, Product Placement.

Ah, product placement. We see it on TV, in the Movies, & even in the News these days- not to mention the value of placing your product in a Promotional Emmy’s gift bag, or sending it down the red carpet!

With all the products out there and all the creative ways to get your product placed in this chaotic ad world, sometimes it’s entertaining to just sit back and watch your favorite actor get intimate with everyday products that you may or may not crave.

Throughout the year 2009- keep an eye out for my observations & research regarding product placement… I’ll take you through the Who, What, When, Where, & Why’s- all in hopes to assist you to make an educated decision whether or not product placement is right for you or your client. At first you’ll notice a slew of video examples, but then each month I’ll do my best to provide more detail on multiple angles like what product placement is, why it’s out there,& if it’s feasible for you… starting with this video… Welcome to Product Placement!

Labels: Advertising, Product Placement.