Drake Cooper
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Sunday, February 1, 2009

Product Placement's Place in the Ad Industry...

Ah, product placement. We see it on TV, in the Movies, & even in the News these days- not to mention the value of placing your product in a Promotional Emmy’s gift bag, or sending it down the red carpet!

With all the products out there and all the creative ways to get your product placed in this chaotic ad world, sometimes it’s entertaining to just sit back and watch your favorite actor get intimate with everyday products that you may or may not crave.

Throughout the year 2009- keep an eye out for my observations & research regarding product placement… I’ll take you through the Who, What, When, Where, & Why’s- all in hopes to assist you to make an educated decision whether or not product placement is right for you or your client. At first you’ll notice a slew of video examples, but then each month I’ll do my best to provide more detail on multiple angles like what product placement is, why it’s out there,& if it’s feasible for you… starting with this video… Welcome to Product Placement!


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