Thursday, September 18, 2008
I'm a PC!
Monday, September 15, 2008
Kristin Armstrong shoots commercial with Drake Cooper for United Dairymen of Idaho

Idaho's gold medal winning cyclist Kristin Armstrong loves chocolate milk. Armstrong is an active proponent of chocolate milk as a refreshing and refueling choice for post-workout thirst quenching or general enjoyment.
Last Thursday, Armstrong worked with Drake Cooper, United Dairymen of Idaho and North by Northwest to shoot a commercial promoting chocolate milk as her beverage of choice. Armstrong is
sponsored by the United Dairymen of Idaho (Drake Cooper's new client.) Check out the pictures for a sneak peak.The commercial will soon be appearing on a TV near you, but feel free to check out the finished product below.
Labels: Advertising, Chocolate milk, Dairy, Drake Cooper PR, food and beverage, United Dairymen of Idaho
Wednesday, September 10, 2008
Dream Big! Entries being accepted through Oct. 31
After this bit of commentary, the following post is going to read like a news release because, um, it is one. But instead of sending it to mass media, we decided it would be better to simply post it on our blog, giving our loyal readers an advantage over non readers. (Let's see if this social media thing really works:)) Anyway, take a look and if you work for a non-profit or know someone who does, dream big.
BOISE (Sept. 10, 2008) — Drake Cooper, Idaho’s largest integrated marketing communications agency, introduced a program today that will provide a non-profit organization in the Treasure Valley with a year of valuable marketing and branding assistance during the 2009 calendar year.
Drake Cooper, in its thirty-year tenure, has found pro-bono work to be an integral part of its business, working with several non-profit organizations over the years, incl
uding Zoo Boise, Trey McIntyre Project, United Way, The Idaho Community Foundation and several others. This year, the agency has formalized its selection process, and will choose a progressive, pro-active applicant that is passionate about its cause.
All Drake Cooper employees will take part in the selection process, said Cooper. “It’s going to be difficult to pick just one. This way, we can come to a decision based on varied perspectives.”
Most recently, Drake Cooper awarded an integrated pro-bono campaign to Idaho Select’s BAM JAM 3-on-3 Basketball Tournament. The event benefited the Boys and Girls Clubs of Idaho, Big Brothers Big Sisters, Idaho Coalition Against Sexual and Domestic Violence and Men Today Men Tomorrow.
“I would consider Drake Cooper one of the biggest assets our event had. Their creative ideas, attention to detail and willingness to go the extra mile was more than we could have ever hoped for,” said Vince Hordemann, Director of the Bam Jam division of Idaho Select.
Dream Big applications are being accepted now through October 31. For more information on the Drake Cooper Dream Big program or to apply, go to: http://www.drakecooper.com/about/dream-big/.
Labels: campaign planning
Monday, September 8, 2008
Idaho food and wine deserves taste test
Labels: food and beverage
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