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Wednesday, November 26, 2008
Convergence of marketing, advertising and PR on the web
This headline is how Scott Monty at Ford Motors describes social media. Brilliant, I think, as we all play a role in it--I know here, at DC, we do. Much of the social media work falls to or is centered around PR, as Scott mentions in this Q & A, but all departments are touched by/contribute to the work. Who would have guessed a year ago that Ford Motors would have a social media strategy, a full-time strategist and a staff and agency backing him? Anyway, if you want a quick education, read the Q&A. And, if you're interested, check out Scott's blog.
Labels: Advertising, Marketing, Public Relations
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