Tourism

Travel and Tourism

We’ve successfully worked with the Idaho Department of Tourism since 1981. Together, we achieved 10.3% growth last year.

On the surface, Idaho can seem very similar to other western states, like Utah, Wyoming and Washington. But there are differences consumers should know, and we work extremely hard to convey them. Media management, creative outreach, unique events and more all help tell the story. We know there are lots of destinations that have Idaho’s challenge from afar—Caribbean islands, South American countries, large resorts & hotels, and beautiful, far-off cities & territories. They can all look similar to their competition from a distance, but there’s a difference. We’ve addressed this challenge for Idaho. We’d like to do it for other wonderful places too.

Case Studies