Public Relations

If you’re looking for PR, here are six things to know about Drake Cooper PR:


  1. We don’t believe in news releases. Well, not always anyway. We’ll write one, of course, for a client to post online or send to investors. But to be effective today, we have to work harder. We find personal dialogues and a-typical, creative submissions of information to media to be much more effective. And we get results.
  2. We like to plan. A good comprehensive PR plan is a necessity. It helps us keep on track and holds us to the commitment we’ve made to our clients—on time and on budget.
  3. We use social media and social networking tactics. This might be unfamiliar territory for some but it isn’t for us. There’s tremendous value to using applications like blogs and podcasts and Facebook and Twitter. Allowing customers to interact with brands online and create user-generated content is part of a healthy PR plan today.
  4. We operate on passion. And, we get pretty excited about the people, products and events that we represent. So hold on, we move fast.
  5. We don’t think our clients should act alone. Almost always, we bring additional stakeholders to the table, thereby increasing our resources and brainpower, and accomplishing much more than we ever could alone.
  6. We are attached to a full-service agency. That means if a PR client needs a print ad, an outdoor board, a web site, some web banner ads or just something real pretty, we can help you out.
Media Buying