Media planning and buying has been a core competency of Drake Cooper since the doors first opened in 1978. Today, we constantly look at both traditional and emerging media opportunities for our clients and take pride in the relationships we have established with our media partners. The sheer volume of media we buy demands a great variety of strengths. Some of those strengths include: powerful leveraging and negotiating abilities to maximize buying value, an in-depth knowledge of buying within Idaho and the Northwest, a vast understanding of the new media landscape, strong research capabilities and an uncanny knack for securing media on very short notice.