No matter how much the world changes, "advertising" to us means communicating the benefit of our
client's product or service in an interesting and unique way, so that the target audience will understand the
value of that product or service. To do this, we distill-down to the key element that makes our client unique. This message is then
told in a likeable way so that it is truly absorbed by an audience. (And yes, all advertising must be likeable.) We look at all different
means of communicating this message: sometimes we use the web, sometimes television, sometimes people holding a mass sit-in. Usually,
since we're talking to a large amount of people, it's a combination of things.
At Drake Cooper, this is advertising. And we do it all here.