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We Build Brands.
Clients hire us to increase sales. That is the ultimate measure of their success and ours.
Our job is to influence. We build and execute strategies that create conversations with our audience and engagement with the brand. Tactics come and go, but with solid strategy comes real business results.
Our goal has been to create engaging brand experiences in the most effective medium available which we've been doing since the Stones were kids and President Carter told us to turn down the heat. Our average client relationship spans well over a decade, three times the industry average.
Campaign Planning™ is a collaborative process that creates a strategy for building or refining a brand. It works by breaking down an organization into 12 categories—ranging from Points of Uniqueness to understanding all revenue opportunities—and then articulating the messaging in a way that’s most relevant to the consumer.
DC LABS is the inventions engine of Drake Cooper. Serving as the in-house research and development arm of the agency, DC LABS is an active test bench for product ideas and startups. To help Drake Cooper and its clients Build Brands, the LAB team concepts, designs and builds digital and physical computing products. Under the direction of Michael Wilson, a long time game developer, founder of NO.2 Games and former Grey New York Chief Technology Officer, DC LABS first startup company is a game development software company called Ponywolf.
Ponywolf’s creative process is focused on invention and the first products to launch are infusing fresh ideas in a new area that we call "game based storytelling". Take the addictive engagement of game design, sprinkle in 30 years of creative storytelling and give it enough technological prowess to knock your teeth out. That's Ponywolf.